Freelancer profile translated to English.
Back to original languageAbout Don-Baptiste
Pourquoi moi ?
Des patients cherchent un professionnel de santé près de chez eux. Ils tapent sur Google. Et ils trouvent quelqu'un d'autre.
Avec près de 20 ans dans la visite médicale, je connais ton univers, tes contraintes et ta déontologie.
J'ai passé ces années à réécrire des argumentaires scientifiques soporifiques pour les transformer en échanges vivants, centrés sur l'humain et les besoins des patients. Du copytalking, du copywriting mais à l'oral, avant même de savoir que ça s'appelait comme ça.
Ce que je fais concrètement :
🔍 Référencement local & Google My Business : j'optimise ta fiche et ta présence locale pour que tu apparaisses quand tes patients cherchent près de chez eux. Certifié Google Business Profile par Google.
✉️ Rédaction de newsletter & communication patient : des contenus réguliers qui entretiennent le lien avec tes patients entre deux consultations, dans le respect de ta déontologie.
✍️ Copywriting & rédaction santé : pages de présentation, articles de blog, fiches pratiques; des textes clairs, utiles et optimisés pour Google.
📩 Contacte-moi, on fait le point ensemble sur ta visibilité locale
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Freelance📝 Freelance Copywriter | SEO Web WriterCONSULTING AND AUDITSJanuary 2024 - Today (2 years and 5 months)Paris, France
Your patients are looking for you. Do they find you?
With nearly 20 years in medical sales, I help healthcare professionals be visible locally and retain their patients through three complementary services and a Google certification:- Local SEO : Optimized Google My Business profile, geolocated content, enhanced local presence to appear when your patients search near them
- Newsletter & Patient Communication : Regular content that maintains the connection with your patients between appointments
- Copywriting & Content : Presentation pages, blog articles, practical guides — clear, useful, and Google-optimized texts
- Google My Business Certified : because a well-optimized Google Business Profile is often the first appointment for your new patients
No unnecessary jargon, no exaggerated promises. Concrete results, consistency, and genuine knowledge of your world. - Menarini FranceMedical Sales Representative - Pneumology (Community and Hospital)PHARMACEUTICALS INDUSTRYJuly 2020 - April 2023 (2 years and 9 months)Bd Périphérique, Paris, FranceA family laboratory, new working methods: no standardized script, no generic message. Each visit was a micro-persuasion campaign built from A to Z: profile analysis, identification of barriers, argument construction, real-world testing.In direct coordination with marketing, I adapted and refined promotional messages based on field feedback.
- Promotion of pneumology medications and medical devices
- Development of strategic development plans by territory
- Testing and adaptation of promotional strategies in conjunction with marketing
- Organization of conferences and training evenings
This is where I had my revelation: for years, I had been doing copywriting. Spoken copywriting, "copytalking." A targeted message, a constructed argument, a persuasion objective. Switching to writing was only natural. - Teva SantéMedical Sales RepresentativePHARMACEUTICALS INDUSTRYJune 2007 - April 2020 (12 years and 10 months)Île-de-France, France13 years meeting doctors, pneumologists, pharmacists. 13 years understanding their world, their challenges, their way of thinking.But also13 years learning to persuade: preparing a 3-minute pitch that hits the mark, adapting my arguments to each profile, finding the words that make a difference in a hospital corridor or between appointments.
- Promotion of medications and medical devices in the community and hospitals
- Writing sales arguments tailored to each practitioner profile
- Construction of territorial action plans and target prioritization
- Coordination with marketing teams to test and adapt messages
This experience gave me something rare in the copywriting world:intimate knowledge of the health sector and those who make it thrive.
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Education
- SEO and Web WritingVISIPLUS academy2024SEO et Rédaction web ● Marketing digital /Webmarketing ● Digital brand content ● Référencement naturel / SEO niveau avancé ● Écriture web /écriture pour les réseaux sociaux ● Définition et déploiement d’une veille professionnelle
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