Freelancer profile translated to English.
Back to original languageAbout Domitille
🎯Do you want to:
- find new qualified leads?
- launch a new product, a new offer?
- differentiate yourself in a competitive market?
I offer you +10 years of B2B Tech marketing experience, data-driven and user-centric.
I have supported startups from Seed to Series A, scale-ups, and growing SMEs: Bleckwen, LumApps, Apgar, DocuWare, Advanthink, Ansys...
✨My skills:
→ Brand Strategy: market analysis, positioning, differentiation, value proposition, brand platform
→ Go-To-Market & Lead Generation: marketing plan, B2B lead generation (cold emailing, webinars, events, social selling), 90+ leads/month generated for my clients, campaigns with 15% conversion to MQL
→ Content Marketing: content strategy, editorial calendar, SEO writing, multi-format design and distribution (white papers, case studies, LinkedIn)
💁♀️How I can help you:
- [Mission Mode] I help you with a specific marketing challenge: workshop, analysis, recommendations, and detailed action plan
- [Shared Time Mode] I support you in defining and implementing your complete marketing strategy: audit, recommendations, action plan, monitoring, and optimization
🛎️Why choose me?
- Experienced marketing profile: strategy + operational
- Experience with technical products (AI, Machine Learning, Big Data, SaaS) with complex sales cycles (18-24 months) targeting multiple stakeholders
- 2 working languages: French / Fluent English
- Quality of deliverables, punctuality, and creativity
📩 Response within 2 hours on weekdays.
Available to chat!
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Versailles (up to 50km)
Experience
- LumAppsContent Marketing & Product LaunchSOFTWARE PUBLISHINGJune 2025 - September 2025 (3 months)Paris, FranceContext: LumApps, a French scale-up specializing in intranet and employee experience solutions, is launching a new product feature simultaneously in the US and European markets.Objective: support the multi-marketgo-to-marketby producing coherent, localized launch assets aligned with the product strategy.Achievements:
- Coordination with Product and Marketing teams to definekey messagesanduser benefits
- Creation of **launch assets**: email sequences, landing pages, product brochures
- Adherence to the brand'seditorial charter
Results: deliverables validated on time, launch performance in line with the client's expected business objectives. - YOOIGhostwriting & Executive BrandingSOFTWARE PUBLISHINGJuly 2024 - November 2024 (4 months)Paris, FranceContext: SaaS startup YOOI develops a Data & AI investment orchestration platform. The CEO wanted to strengthen histhought leaderpositioning on LinkedIn to accelerate brand awareness and engagement.Objective: build the authority of the founding CEO onData & AI governancetopics to generate qualified visibility and position YOOI as a market reference.Achievements:
- Audit of the target audience and identification ofdecision-maker pain points(CDO, CTO)
- Definition of the **editorial strategy**: thematic pillars, tonality, frequency, formats
- Creation of anauthentic voicealigned with the founder's personality and expert positioning
- Writing and publishing LinkedIn content **in English**: thought leadership, use cases, trend analysis (EU AI Act, AI ROI)
- Design of visuals in compliance with the graphic charter
- Strategic market trend monitoring to anticipate high-resonance topics
Results: the3 best-performing posts of the yearwere produced as part of this mission. - DocuWarePartner Marketing & Channel DevelopmentSOFTWARE PUBLISHINGSeptember 2023 - July 2024 (11 months)Paris, FranceContext: DocuWare, a German document management software provider (GED), aims to expand its partner network (resellers and integrators) while professionalizing the support and management of this ecosystem.Objective: structure theFrench channeldevelopment strategy, accelerate partners' marketing skill development, and create a business-generating collaboration framework.Achievements:
- Definition of theideal partner profile(ICP) and qualification criteria aligned with the commercial strategy
- Identification and outreach to potential partners (integrators, IT resellers, ESNs)
- Organization of **recruitment campaigns**: events, social ads
- Conducting **onboarding calls**: presentation of the value proposition, product training, definition of objectives and joint action plan
- **Partner community management**: monthly thematic workshops, best practice sharing, connecting complementary partners
- Design of **co-marketing initiatives**: joint campaigns, co-branding, shared content
- Creation ofsales enablementtools for partners
Results: 8 new partners onboarded and activated in 6 months • Community dynamic established
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Education
- Web Marketing Project Manager and Website DesignCampus Fonderie de l'Image2016Chef de projet Web marketing et conception de site web
- Master in Fashion and Textile ManagementInstitut Français de la Mode2003Master Management de la Mode et du Textile, Mode, Création, Marketing, Merchandising, Communication
Certifications
- Semrush Keyword researchSemrush Academy2024