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Domenica ZazzaliDZ

Domenica Zazzali

Fractional CSO | GTM & Latam Expansion

€646/day
Curitiba, BR
8-15 years
Go to market strategy
Growth strategy
market entry strategy
business strategy
marketplace strategy

Average response time: 1 hour

About Domenica

Most companies don't fail for lack of good ideas; they fail for lack of execution and business engineering.

I am a Go-to-Market (GTM) Executive and Growth Operator with a rare hybrid background: I combine the analytical rigor and scale of global giants (P&G, GSK) with the agility, risk management, and "skin in the game" of someone who has founded and scaled businesses from scratch. Over 15+ years, I have specialized in solving complex expansion and capital efficiency bottlenecks.

My track record includes:

🔹 0 to 1 & Growth: Built e-commerce operations from scratch, reaching BRL 1 Million in GMV in the first 2 years with high CAC and LTV efficiency.
🔹 Turnaround & Digitalization: Restructured traditional businesses, optimized assets, and digitalized operations, achieving 100% YoY revenue growth.
🔹 Cross-Border & Supply Chain: Structured global operations (Brazil-China-US), optimized logistics (3PL/Amazon FBA), and executed macroeconomic risk management.
🔹 Corporate Scale: Led complex restructurings and national "White Space Entry" distribution channels for global brands.

Currently, I act as a Fractional Executive, helping founders, foreign startups, and scaling companies structure their sales engines, operations, and Latam market entry with predictability and risk mitigation.
Pharmaceuticals
E-commerce
Digital Business Models
Healthcare Providers
Laundry, Home Care and Personal Care

  • Spanish

    Native or bilingual

  • Portuguese

    Native or bilingual

  • English

    Fluent

  • French

    Basic

Can work on-site
Curitiba (up to 50km)

Experience

  • Nomade Home
    Co-founder - Business Strategy Lead | Marketplace & E commerce
    E-COMMERCE
    June 2023 - March 2026 (2 years and 9 months)
    Curitiba, State of Paraná, Brazil
    The Challenge: Validate and scale a high-end pre-owned furniture marketplace model from scratch (0 to 1) with zero external capital funding.
    The Execution: Structured the entire Go-to-Market engine, financial management (P&L, cash flow), and logistics. Implemented the paid acquisition architecture and optimized pricing (Take Rate) to ensure a positive contribution margin from Day 1.
    The Result: Scaled traction from zero to BRL 1 Million in GMV in the first 2 years. Generated +60,000 qualified visits/month and established a Compound Monthly Growth Rate (CMGR) of 30.5%.
    marketplace strategy business strategy Growth hacking E-commerce Partnerships
  • Dr. Rodrigo M. da Cruz - Dentistry
    Business Partner
    HEALTH AND WELLNESS
    July 2019 - May 2023 (3 years and 10 months)
    Curitiba, State of Paraná, Brazil
    The Challenge: Turnaround of a stagnant traditional healthcare business suffering from Go-to-Market misalignment, idle assets, and a complete lack of digital infrastructure.
    The Execution: Led the end-to-end digitalization of the operation (ERP), brand repositioning, and GTM restructuring. Instituted new pricing models (Unit Economics) for lead qualification and automated the scheduling operation. Conducted the strategic divestment of low-margin assets.
    The Result: Acquired +1,000 new qualified patients. Achieved 100% revenue growth in Year 1 and 47% in Year 2. Reached a 98.66% show-up rate and generated sufficient cash flow to fund the clinic's physical expansion.
    Growth strategy business strategy Business development Growth hacking Digital Transformation
  • Brandrop LLC
    Private label owner
    E-COMMERCE
    October 2017 - January 2020 (2 years and 3 months)
    Sheridan, WY, USA
    The Challenge: Identify pricing inefficiencies on Amazon US and create a private label with superior quality, Asian production costs, and highly competitive pricing.
    The Execution: Structured a 100% remote global supply chain (Brazil-China-US). Managed legal setup (LLC), sourcing in China with local auditing, and logistics optimization via 3PL for drip-feed shipping to Amazon FBA.
    The Result: Sold out the Test Batch (2,000 units) with 99% logistics satisfaction. Through macroeconomic risk management, I anticipated the COVID-19 supply chain collapse in late 2019, strategically canceled the second import batch, and recovered 100% of the advanced capital, protecting the company's cash flow.
    Business development Go to market strategy marketplace strategy business strategy Market analysis
Check out Domenica's experience

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Education

  • Bachelor of Business Administration
    Universidad de Piura
    2007
    Bachelor of Business Administration

Skill set

Microsoft Office
Traffic acquisition
Paid Social
Marketplace
Start-up
Lean startup
Pinterest Ads
Meta Ads
Google AdWords

Categories