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Doha El AmraniDE

Doha El Amrani

Management Controller | FP&A, Reporting & B.Partner

€500/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Doha

Management Controller with 5 years of experience in FP&A, financial reporting, and business partnering in international environments (Hugo Boss Western Europe, Byredo/PUIG, Shiseido, Bryan Garnier & Co).
I stand out for my ability to transform complex data into actionable insights — building automated steering tools under SAP-BI and Power BI, multi-perimeter performance analysis, and supporting operational teams in their strategic decisions.
Available for freelance assignments in management control, FP&A, financial reporting, or finance process improvement. I intervene quickly, autonomously, with a concrete deliverable.
  • French

    Native or bilingual

  • English

    Fluent

  • Arabic

    Native or bilingual

Can work on-site
Paris (up to 10km)

Experience

  • BYREDO – PUIG Group
    Financial Brand Controller
    LUXURY GOODS
    July 2024 - February 2026 (1 year and 7 months)
    Paris, France
    ● Design and deployment of automated dashboards under SAP Analysis for Office — 50% reduction in monthly reporting time across 8 simultaneous budget lines
    ● Construction and management of multi-perimeter marketing budget (product development, communication, store design, international marketing, image studio)
    ● Profitability analysis of product launches: development costs, margins, P&L contribution — recommendations submitted to senior management
    ● Business partner to Brand Managers: support in budget prioritization, P&L monitoring, and evaluation of marketing actions
    ● Optimization of budget monitoring processes — improvement of financial data reliability and reduction of manual entry errors
    Finance Business Partner P&L Analysis Budget Management Reporting SAP
  • HUGO BOSS
    FP&A Business Controller
    FASHION AND COSMETICS
    June 2023 - February 2024 (8 months)
    Paris, France
    ● Management of financial performance and monthly closings for 9 Western European countries — direct coordination with German headquarters, all communications in English
    ● Development of dashboards and KPIs for management — profitability analysis and evaluation of strategic CAPEX projects
    ● Complete budgeting and forecasting process and long-term strategic planning
    ● Business partner to Wholesale and Retail teams — ad hoc analyses and recommendations for management
    FP&A Budget Management & CAPEX/OPEX Control KPI Dashboards Multi-country financial reporting SAP BI
  • BRYAN GARNIER & CO
    Financial Controller
    PRIVATE EQUITY
    April 2022 - June 2023 (1 year and 2 months)
    Paris, France
    ● Production of monthly reports (Equity Sales, P&L, Treasury) in a financial market environment with high demands for reliability and strict deadlines
    ● Monthly and annual closings — analysis notes on variances with corrective measures submitted to financial management
    ● Development of budget forecasts in conjunction with the Equity department — forecast vs. budget monitoring and preparation of the 2023 Budget
    Equity performance & analysis High-stakes financial reporting Budget & Forecast Monthly Closing P&L analysis

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Education

  • MSc
    INSEEC Business School
    2021
    MSc
  • Diplôme Grande École
    HEM Business School
    2019
    Diplôme Grande École

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