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Diego CruzDC

Diego Cruz

Product Designer

€463/day
Rio de Janeiro, BR
8-15 years

Average response time: 1 hour

About Diego

I am a Senior Product Designer with over 9 years of experience crafting high-impact digital products for global tech leaders like NerdWallet. I specialize in transforming complex financial ecosystems into intuitive, scalable, and user-centric experiences.

How I can help your team:

  • Accelerate Delivery with Design Systems: I build and maintain robust, documented systems that bridge the gap between design and engineering, ensuring consistency and speed at scale.
  • Future-Proof with AIX: I integrate AI-driven workflows and anticipatory design principles to create intelligent interfaces that solve real-world problems more efficiently.
  • Fintech Expertise: With a deep background in the financial sector, I understand the nuances of trust, data density, and complex user journeys in high-stakes environments.

My Deliverables:

  • High-fidelity interactive prototypes and end-to-end UX flows.
  • Comprehensive Design System libraries (Figma).
  • Product strategy and AI implementation blueprints.

Global Collaboration: Based in Rio de Janeiro, I work on a GMT/CET aligned schedule, providing dedicated, real-time collaboration during your morning and afternoon sessions. I bring the strategic depth of a local senior lead with the agility and efficiency of a remote-first consultant.
  • English

    Fluent

  • Portuguese

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • NerdWallet
    Senior Product Designer
    BANKING AND INSURANCE
    September 2024 - Today (1 year and 9 months)
    California, USA
    • Continuous Collaboration: I collaborate closely with researchers, product managers, and engineering leads to foster a culture of continuous improvement, ensuring that every design decision is backed by user data and technical feasibility to drive product excellence.
    • Business Growth & Funding: I empower businesses to access the critical funding they need to start or scale by designing intuitive, trust-based financial solutions that simplify complex application processes and enhance user confidence in fintech ecosystems.
    • Intuitive Financial Interfaces: I have a proven track record of designing sophisticated interfaces that simplify intricate financial processes for businesses, reducing cognitive load and transforming dense data into actionable insights through strategic UX and robust Design Systems.
    User Research Figma User Experience Design User Interface Design artificial intelligence
  • Grupo Boticário
    Senior Product Designer
    FASHION AND COSMETICS
    April 2023 - September 2024 (1 year and 5 months)
    São Paulo, State of São Paulo, Brazil
    • Worked on a booking SaaS platform for beauty salons, focusing on user centered design and platform enhancements.
    • Conducted qualitative and quantitative user research to inform design decisions.
    • Performed usability tests to ensure an optimized user experience.
    • Participated in discovery sessions to drive the continuous evolution of the platform.
    • Developed the Chatbot feature for WhatsApp, integrating a new communication method for users.
    • Led onboarding improvements and contributed to a complete platform redesign.
    User Testing User Experience Design Figma HTML/CSS Mobile Design
  • Ifood
    Senior Product Designer
    TECH
    May 2022 - April 2023 (11 months)
    Rio de Janeiro, State of Rio de Janeiro, Brazil
    • Understanding of product strategy and user needs to create coherent proposals;
    • Active participation in product development, from discovery to implementation;
    • Connection with business, data, and marketing areas to influence user centered decisions;
    • Partnership with Product Managers and developers;
    • Strengthening of user-centered design culture and delivery of results;
    • Structured presentation of ideas and progress;
    • Facilitation of co-creation dynamics and workshops;
    • Conducting A/B tests and other experiments;
    • Co-creation of processes to improve delivery quality;
    • Prototyping, hypothesis validation, and data analysis;
    • Creation of flows, wireframes, and interfaces;
    • Construction and evolution of journeys based on design principles;
    • Contribution to strategic decisions of company products;
    • Tracking of research and suggestion of product improvements.
    Product design User Interface Design User Research User Experience Design Design System

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Education

  • Adobe photoshop Javascript
    Adobe photoshop Javascript
  • Front-end, HTML, CSS, Javascript, UI/UX
    Instituto Infnet
    2014
    Front-end, HTML, CSS, Javascript, UI/UX

Skill set

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