About Denaib
Senior Salesforce Architect & Technical Program Manger
Turning Complex CRM Challenges Into Competitive Advantages
+15 years solving Salesforce problems for Fortune 500 companies in regulated industries. I don't just implement—I deliver measurable ROI while keeping your business running.
🏆 PROVEN TRACK RECORD:
Business Impact:
- +35% CRM ROI in 12 months through Sales Cloud optimization at GE Healthcare (€2M program)
- €500K annual savings via DevOps automation—reduced deployment errors by 95% (200 → 10 incidents/release)
- 3-country data migration (1,5M+ records) with zero downtime in 8 weeks for L'Occitane
- 100% GDPR compliance across all projects—passed 4 regulatory audits with zero findings
Program Delivery:
- Led 15+ enterprise transformation programs (€1M-€5M budgets)
- Managed cross-functional teams of 50+ people across multiple time zones
- Maintained 100% on-time, on-budget delivery rate over 15 years
💼 CORE EXPERTISE:
Salesforce Architecture:
Multi-cloud integration (Sales, Service, Marketing, Experience )
Complex migrations & legacy system integrations
CPQ implementations & revenue operations optimization
Program & Release Management:
Agile/Scrum delivery for distributed teams
Release /Program Management
Change management in regulated environments
Data & Compliance:
Master Data Management & data quality frameworks
GDPR/HIPAA compliance in Healthcare & Pharma
Business Intelligence & analytics implementation
📈 INDUSTRY SPECIALIZATION:
Healthcare & Life Sciences - Primary
Global CRM transformation ,Medical devices, Pharma, Regulatory Compliance,Life Sciences Cloud,Customer Engagement
Consumer Goods & Retail
Omnichannel commerce platform
Customer 360, loyalty programs, Retail Operations
Finance & Telecommunications
Deutsche Glasfaser, HSBC - Customer service transformation
📩 LET'S TALK:
Available for 3-12 month contracts (remote or hybrid EU)
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Polish
Basic
Remote only
Primarily works remotely
Experience
- Fresenius Kabi DE
On Malt
Salesforce Life Sciences ConsultantHEALTH AND WELLNESSNovember 2025 - Today (6 months)- Acted as a transformation bridge between pharma business, quality, and technology teams, converting fragmented requirements into coherent Salesforce-driven operating models adopted across program
- Shaped target-state processes and delivery frameworks during design phases, influencing platform standards, data models, and delivery sequencing beyond single-team execution
- Enabled product owners and scrum teams by structuring backlogs, decision forums, and dependency flows, accelerating delivery readiness across parallel enterprise workstreams
- Influenced Salesforce solution design choices by balancing business ambition, regulatory constraints, and long-term platform sustainability
- Introduced structured configuration, QA, and release governance that elevated delivery maturity from project-level execution to repeatable enterprise practice
- Elevated Agile ways of working by coaching stakeholders on prioritization, acceptance criteria, and incremental value delivery in regulated pharma contexts
- Deutsche GlasfaserSalesforce Release ManagerTELECOMMUNICATIONSOctober 2024 - April 2025 (6 months)
- Spearheaded enterprise-scale release lifecycle management, delivering zero-incident deployments across complex Salesforce & legacy telecom infrastructure.
Key Achievements:- Implemented automated DevOps integration reducing manual errors by 95%
- Established data integrity standards ensuring 100% compliance adherence
- Collaborated with cross-functional teams to optimize release calendar efficiency
- −20% release incidents via standardized deployments and pre-prod validation.
- +7% deployment speed through CI/CD tuning and regression automation for critical CRM flows.
- Owned end-to-end release lifecycle across CRM integrations; partnered with DevOps on quality & process optimization.
- L’OccitaneGlobal Salesforce Tech Program ManagerRETAIL (LARGE RETAILERS)April 2023 - October 2024 (1 year and 6 months)Delivered global CRM transformation across 9 countries and 4 brands, establishing unified customer experience architecture.Key Achievements:
- 50% CRM adoption increase through strategic stakeholder engagement
- 75% compliance improvement across sales and marketing domains
- 10% operational silos reduction via integrated multi-cloud strategy
- Led complex integrations: Service Cloud ↔ Commerce Cloud ↔ MDM ↔ Marketing Cloud
- Led complex technical integrations between Salesforce Service Cloud, Commerce Cloud, MDM, and Marketing Cloud, ensuring seamless data flow and enhanced customer experience.
- Designed and implemented cross-domain programmes, aligning Salesforce architecture and integration strategy with business objectives.
- Defined program goals, priorities, and execution roadmaps, ensuring timely delivery of high-impact Salesforce solutions.
- Managed multi-cloud Salesforce initiatives, driving interoperability between Service, Commerce, and Marketing Clouds to optimise end-to-end customer journeys.
- Proactively engaged with executive stakeholders, ensuring alignment on programme vision, key deliverables, and expected business outcomes..
- Monitored program performance and KPIs, tracking solution adoption and measuring ROI against initial business cases.
- Led post-go-live solution adoption strategies, ensuring Salesforce-driven transformation success and continuous improvement.
Recommendations
Be the first to recommend Denaib
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Bachelor's degree, Language Interpretation and TranslationUniversity of Constantine 1 ( University of Mentouri Brothers Constantine )2007Bachelor's degree, Language Interpretation and Translation
- Influencial Leadership & Innovation, Business Administration and Management, GeneralGE Crotonville2019Influencial Leadership & Innovation, Business Administration and Management, General