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Deborah CauchieDC

Deborah Cauchie

B2B marketing strategist

€833/day
Arrondissement Gent, BE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Deborah

More than 15 years of experience in B2B marketing: expertise built in product management, go-to-market, customer value proposition, and (digital) marketing projects. This in various sectors: agency, print, fintech…
Automotive OEM
Automotive supplier
Digital and IT Services
Energy and Electricity
Public Sector

  • Dutch

    Native or bilingual

  • French

    Fluent

  • English

    Fluent

Can work on-site
Arrondissement Gent (up to 50km)

Experience

  • Fluvius
    Marketing Expert
    June 2024 - Today (2 years)
    At Fluvius, I work within the Customer Service department as a Marketing Expert, specifically on heating networks, a collective heating solution. My assignment includes developing and elaborating a marketing plan for this product:
    - Market analysis and benchmarking
    - Development of marketing objectives and plan
    - Responsible for the coordination of marketing materials
    - Development of target group-specific communication plans, monitoring execution
    - Site and environmental communication
    marketing plan Benchmarking Marketing and communication planning
  • Toyota Motors Europe
    Go to Market
    August 2023 - June 2024 (10 months)
    Evere, Belgium
    At TME, I work within the Connected Technology department in the go-to-market division. My responsibility lies in developing and executing the go-to-market strategy for new features of the MyToyota and LexusLink+ application in the European market. This includes, among other things, developing the strategy, defining the marketing material for the various stakeholders…
    Go-to-market:
    - customer journey
    - value proposition
    - project management
    Go-to-Market (GTM) Strategy Value Propositions Project Management
  • SODEXO
    Customer Value Proposition Manager
    BANKING AND INSURANCE
    April 2021 - July 2023 (2 years and 3 months)
    Brussel, Belgium
    Strategy, segment marketing, persona development, go-to-market, value propositions ..
Check out Deborah's experience

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Education

  • Master in Business Economics
    Ghent University
    2008
    Aanvullende Masteropleiding - 1 jaar
  • Licentiate in Communication Sciences
    VUB
    2007
    richting corporate communication & marketing

Skill set (13)

Product management
Project Management
Customer Journey
Communication
Marketing
value proposition
go-to-market
Go-to-Market (GTM) Strategy
Value Propositions
Project Management
marketing plan
Benchmarking
Marketing and communication planning

Categories