Freelancer profile translated to English.
Back to original languageAbout David
⚡ Expert tracking, data and analytics
🚀 +10 years of experience
🤝 +120 analytics missions completed
✅ Skills in project management, tracking, data analysis, and code
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As a senior analytics expert, I am dedicated to implementing advanced data collection and analysis solutions. My 10 years of agency experience allow me to support clients at every stage: from defining tracking needs to creating dashboards and activating data.
⭐ My missions:
X Analytics tagging plan audit:
- Analysis of TMS structure, analytics indicators, GDPR compliance, etc.
- Data quality validation across over 60 control points
- Technical resolution path and prioritization
X Analytics tagging plan:
- Creation of tracking plans based on your business, analysis, and optimization needs
Tools:Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Tag Manager Server Side (GTMS), Tag Commander, Matomo Analytics, Piano Analytics, Firebase, Commander Act
X Media tracking plan:
- Implementation of Meta CAPI, TikTok CAPI, Pinterest CAPI, Google Enhanced Conversion
- Creation of pipelines to transfer media costs to analytics tools
Tools:Google Ads, Conversion API, Bing Ads Consent Mode
X CMP implementation
- Installation of cookie banners, design modification, tag launch rule management
Tools:Didomi, Axeptio, OneTrust
My clients: Le Figaro, OuiGo, L'oréal, Leroy Merlin, B&B hotel, Sanofi, Feu vert, Voyage Privé, etc.
📩 👉 Need an Expert quickly? Contact me now for a response within 2 hours and let's schedule a brief call!
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 30km)
Experience
- Mium Lab
On Malt
Audit of Shopify tracking ecosystem on-site & media agenciesAugust 2025 - September 2025 (1 month)Paris, FranceOn-site & media agency audit on Shopify & Elevar:- Validation of the analytics tracking ecosystem compliance (Google Analytics)- Audit of media agency tag reporting (deduplication, Facebook CAPI, Google Ads etc.)- Verification of server-side tracking setup (Elevar)Delivery of an analytics and tracking roadmap - FreelanceFounderCONSULTING AND AUDITSFebruary 2025 - Today (1 year and 4 months)Paris, France- Creation and implementation of web & app tracking plans: GA4, Piano Analytics, Matomo, Piwik, GTM, and Commanders Act, Tealium- Implementation of GTM server-side (via GCP or addingwell) as well as Meta CAPI, TikTok CAPI, and Enhanced Conversion- Construction of custom attribution models in BigQuery using SQL.- Audit of Google Analytics 4 (GA4), Piano Analytics, Piwik, Matomo tracking plans, troubleshooting on-site, app, Shopify CMS tracking, etc.- Implementation of CMPs (Didomi, OneTrust, Axeptio) and Consent Mode V2- Creation of dashboards on Looker Studio and Power BIClients:B&B Hotels
- StarfoxLead AnalyticsCONSULTING AND AUDITSJanuary 2023 - February 2025 (2 years and 1 month)Paris, France- Deployment of server-side GTM and Meta CAPI- Creation of a GA4 data quality audit on BigQuery.- Restructuring of tracking plans and automation of data quality monitoring processes- Development of AI models to improve data collectionThe Plus:150% improvement in data collection quality for a Google Analytics account with 250 tags and 1.5 million monthly hitsClients:Ceetiz, inspee, Secret de Loly
Reviews
Y
Yohann
Mium Lab
Reviewed on 9/16/2025
A perfect mission from start to finish! Fluid communication, immediate understanding of needs, and good execution. Tracking issues were identified and resolved. Proactive & efficient: I recommend him without hesitation!
Edouard
Starfox Analytics
Reviewed on 6/3/2025
From the moment he joined the Orisha project, David has been able to frame priorities, leverage the BigQuery infrastructure, and initiate the creation of a reliable SEO/SEA dashboard. His dual technical and marketing expertise makes him a key asset for managing the mission with rigor and responsiveness.
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Education
- Master's degree in Marketing CommunicationINSEEC2010Ecole de commerce
Certifications
- Google Analytics 4google2025