Freelancer profile translated to English.
Back to original languageAbout David
Over 16 years of experience with passion working in multinational media agencies and direct client-side, extensive experience in strategy and passionate about tactics, especially in programmatic and data-driven applying artificial intelligence in multichannel campaigns. Analytical and commercial profile with great passion for project management and innovation. Accustomed to working to achieve the best results for clients' brands and businesses.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Madrid (up to 50km)
Experience
- UPartnerMediaHead of digitalPRESS AND MEDIAMarch 2024 - Today (2 years and 3 months)Madrid, Spain• Coordination and collaboration in the company's business plan, digitalization through the integration of different departments via AI.• Management of annual client strategies and coordination of tactical execution with the digital team, optimization of results with the performance and analytics department.• Participation in the development of internal products for the performance and branding department, specifically developing activations focused on direct client results.• Participation in new business within the Uparnert group, developing and presenting local and global pitches. A significant part of my daily work at the company.• Responsible for managing the Upartner group's digital team in Spain and Mexico, managing 15 people daily, activation department, and customer service department.Clients: Babaria, Codere global, WAH, Grefusa, Vicio, AirEuropa, Grupo Varma, Grupo Zamora company, Flex...
- wppHead of strategyPRESS AND MEDIAMay 2022 - February 2024 (1 year and 9 months)Madrid, SpainGroupM NexusClients: Campari, Toyota, Henkel, Total energies, Subway, Richemont, Grupo Swatch, PSA, Danone, Mars, Unilevel, Ford, Shell...• Responsible for developing and coordinating the programmatic and performance department's strategy within GroupM Spain with the various digital areas.• Development of internal products with the EMEA-Global team to address client needs, such as video, online audio, and performance solutions using algorithms.• Coordination of Spain's relationship with WPP global and EMEA through weekly and monthly meetings to present P&L results, success stories, pain points...• Implementation of technological stacks for local and international clients.
- GroupMAccount DirectorPRESS AND MEDIAMarch 2019 - May 2022 (3 years and 2 months)Madrid, Spain• Responsible for the overall daily operations and programmatic administration for the Grupo PSA client in Spain. +€5M in programmatic. Managing a team of 8 people divided between traders and accounts.• Training and development of strategies with new clients of the group globally.
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Education
- Advanced course in programmatic trading & Data Leadership and team management Marin Certified Search Specialist Certificate of completion: Claude 101Curso superior compra-venta programática & Data Liderazgo y gestión de equipos Marin Certified Search Specialist Certificate of completion: Claude 101
- ThePowerMBA Program, Business Expert - Business Administration and ManagementThePowerMBA2021Programa ThepowerMBA , Business Expert - Administración y Dirección de empresas