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Darío Fernández De FrancescoDF

Darío Fernández De Francesco

Supermalter

UX/UI | Web | Branding | Art Direction

€280/day
23 projects
Barcelona, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Darío

I bring digital projects to life.

If you are an agency, a startup, an SME, or a large company that needs **outsourcing**, advice, and production to develop your digital product or manage your business's communication, then I can help you.

I have over 15 years of experience as a graphic designer, specializing inbrandingandvisual identityandweb design**. I am currently focused on **product designand user experienceUX/UIareas, bringing digital projects to life.

I am a versatile professional across many disciplines. I offer creative solutions to visual communication and usability needs, generating results-focused strategies, supporting growth, and adding value to each project.

I am a problem-solver and efficient. I adapt to existing resources to solve problems. I pay special attention to the client's needs and prioritize understanding their business to communicate and resolve empathetically.

I have experience in:

WEB & DIGITAL

✦ UX User Experience Design
✦ UI User Interface Design and Prototyping
✦ Product Design
✦ Design Systems (Figma)
✦ Website Design and Development
✦ Webflow / Framer / Wordpress + Elementor
✦ Ecommerce

BRANDING

✦ Corporate Image
✦ Visual Identity Design
✦ Logo Design
✦ Naming
✦ Project Management
✦ Brand Positioning and Strategy
✦ Information Design

EDITORIAL & Ads

✦ Brochures, Dossiers, Reports, Infographics (PDF)
✦ Presentations and Corporate Reports in PowerPoint, Google Slides, InDesign
✦ Advertising Design for outdoor, signage, posters, flyers.
✦ Campaigns and Photo Productions

Do you have a project to work on?

Book a 30-minute video call👇 **to review your project together**:

📅 calendar.app.google/G7EzLimE4wrtyAqE7
  • Spanish

    Native or bilingual

  • English

    Conversational

  • Italian

    Conversational

Remote only
Primarily works remotely

Experience

  • Cano Evolution Group
    Malt logoOn Malt
    Cano Evolution Group
    AUTOMOBILE
    July 2025 - December 2025 (5 months)
    Alicante, Spain
    We designed an interactive prototype in Figma for the institutional website of the French holding Cano Group (various automotive companies). The objective of the website redesign was to reflect the company's new branding strategy, also working on integral communication, from the writing and creation of storytelling to the editing of audiovisual pieces and AI-powered video backgrounds for their new website proposal.
    Branding website design Figma UX/UI Generative AI
  • Novartis España
    Malt logoOn Malt
    UX/UI, User Interface Design, UI
    November 2023 - January 2024 (2 months)
    Barcelona, CT, España
    Together with the Data Analysis team at Novartis, we worked on organizing aDesign Systemwith the fundamentals for data visualization, aimed at platforms like Streamit and **Power BI**, along with a series of mockups to be applied as a base for global design.
    Figma User Interface Design Information Architecture UX/UI UI UX User Experience Design Visual Design UX Designer Microsoft Power BI Streamlit Data Analysis Data Analysis Data Science
  • staminUP S.L.
    UX/UI
    SPORTS
    February 2023 - March 2023 (1 month)
    Madrid, Spain
    At StaminUp, a sports startup designed for high-performance training, we designed a package of landing pages to capture leads with excellent results in their digital marketing campaigns. It was a pleasure working with Fran and his team, excellent communication and willingness to quickly resolve challenges, we understood each other perfectly throughout the project.
    Figma Web Design User Interface Design UX/UI Visual Design

Reviews

4.8

Out of 19 ratings

D

Daniel

diseño ux/ui para plataforma Saas - Daniel Crespo Gómez

Reviewed on 12/2/2025

Working with Darío is being an excellent experience. From day one, he has shown an unusual level of commitment: he truly gets involved in the project, proposes ideas, questions what's necessary, and always tries to elevate the initial proposal. He researches, provides references, and seeks new solutions to improve the design and experience. In the UX/UI workflow, he is clear, organized, and very precise in his presentations. His comments are concise and easy to follow, while maintaining a friendly, constructive, and fully involved tone. That combination of professionalism, creativity, and approachability is, for me, what makes him especially valuable.
E

Elodie

Cano Evolution Group

Reviewed on 11/4/2025

We contacted Dario through the platform seeking a UX designer for a new website launch. We also looked for a professional with expertise in branding, content, and who understood our ecosystem of companies. We were very impressed by Dario's proactivity; he was always ahead of the work, he immersed himself in the project, our values, and universes very quickly. It was like having an extra team member, already integrated, who understood all our internal processes and helped whenever we got stuck at any point in the process. Thank you, Dario, you are a great professional, and I'm glad to have you on the team because we will surely continue working together.

Darío has chosen to hide 1 review

1 written review is private.

Recommendations

MA
FU
FU
Miko Abouaf and 2 other people have recommended Darío

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Education

  • Entrepreneurship Training
    Google Activate
    2018
    En esta capacitación de Google de 21hs apendí, en una experiencia real y utilizando una metodología LEINN, a identificar las necesidades del usuario, buscando la innovación centrándonos en las personas, ideando y prototipando, estudiando los diferentes modelos de negocios, las etapas de la comunicación de un proyecto, todo en torno a los tres grandes aprendizajes para ser emprendedor: el usuario, el equipo y los resultados.
  • Degree in Graphic Design
    Universidad Abierta Interamericana
    2009

Certifications

  • HTML5 and CSS3
    DotZero, Buenos Aires
    2011
    Design Web Design HTML5
  • Degree in Graphic Design
    UAI - Universidad Abierta Interamericana
    2010
    Design Logo Design UI Web Design Graphic Design Visual Communication Branding Print Graphic Design

Skill set

Categories