Daniel V.

● Content Strategy and Content Creation

● Overall Editorial Management

● Digital Communication

● CEO, Stakeholder, and Executive Communication

● Format Development

● Performance Content Marketing

● KPI & Data Analysis

In my role, I am responsible for the overall editorial management of all digital content for IAA MOBILITY and IAA TRANSPORTATION – with a clear focus on reach, visitor activation, and international visibility. Based on communication goals, I develop high-performance content formats for newsletters, articles, advertorials, podcasts, websites, and trade fair newspapers. In addition to strategic content planning, I manage international media placements, moderate podcasts, coordinate publishing partners, and work closely with international top speakers and VIPs – data-driven, cross-channel, and impact-oriented.

Selected Key Achievements:

• Responsibility for reach across channels addressing approximately 500,000 trade fair visitors.

• Established a weekly format with over 23,000 subscribers as a central IAA communication tool.

• Built several podcasts with thousands of listeners and managed a daily trade fair newspaper with approx. 20,000 copies.

With a focus on reach and media impact, I managed PR activities for national and international artists, tours, and major events. Campaign planning, media relations, and the management of prominent personalities were part of my responsibilities, as was close coordination with organizers, management, and media partners. The goal was continuous, high-quality presence across press, TV, radio, online, and social media.

Selected Key Achievements:

• Media support for an event with approximately 1.9 million visitors (Christmas Garden).

• Successful PR campaigns for major international productions such as Disney on Ice and Riverdance.