Daniel Fernandez

Strategic consultancy focused on questioning inefficient processes and solving root problems through critical thinking and innovation. Advice on company transformation for the proper management of creative functions, integrating AI ethics and complex business solutions. Clients such as Adidas, HeyTrade, ISDIN and agencies such as McCann, Manifiesto or Fuego Camina Conmigo

Leadership and management of multidisciplinary creative teams for brands such as Meliá Hotels, Cervezas Alhambra, Fundación Telefónica or Popeyes. Definition of corporate culture and optimization of workflows to ensure the delivery of assets in environments of high uncertainty.

Leadership of the strategy for the Volkswagen Group (Audi, VW, Skoda, Porsche, Cupra, SEAT), managing the complexity of a multi-brand and multi-channel organization.

Definition of corporate culture and transformation of the agency's brand management model by questioning established processes to enhance innovation and operational efficiency.