Freelancer profile translated to English.
Back to original languageAbout Damien
Expert WordPress & WooCommerce | High-performing, visible, and profitable websites
I assist VSEs and SMEs in the creation, redesign, and optimization of WordPress sites and WooCommerce stores with a clear objective:
Performance, visibility, and business results
⭐ 200+ WordPress & WooCommerce projects completed
⚙️ Expert WordPress • WooCommerce • SEO
🎓 Lecturer at the University of Lorraine
My approach:
A 100% WordPress & WooCommerce focused expertise:
clear strategy, rigorous execution, and complete support at every step.
Creation & redesign of WordPress sites:
- Custom WordPress site creation (showcase, corporate, landing pages)
- Mockup integration (Figma, Adobe XD)
- WordPress redesign (design + technical)
- Core Web Vitals optimization (speed, SEO, UX)
- Fast, secure, and scalable WordPress sites
Creation & optimization of WooCommerce
- Creation of high-performing WooCommerce stores
- Conversion funnel optimization
- SEO & UX optimized product pages
- Secure payment & advanced WooCommerce configuration
- Migration to WooCommerce (Shopify, Prestashop, other CMS)
WordPress SEO & acquisition
- WordPress technical SEO audit
- On-page SEO & WordPress structure optimization
- SEO-friendly architecture
- Advanced technical SEO (redirects, structured data)
- Goal: qualified and sustainable traffic via WordPress
WordPress Maintenance & Optimization
- WordPress maintenance (plugins, themes, security)
- WordPress & WooCommerce debugging
- Performance improvement (caching, images, database)
- Responsive technical support
WordPress Stack
- WordPress
- WooCommerce
- WP Rocket
- Imagify
- Yoast SEO
My promise
✅ Fast WordPress site (<3s)
✅ Conversion-optimized WooCommerce store
✅ Sustainable SEO and qualified traffic
✅ Measurable ROI
✅ Smooth and efficient collaboration
📩 Have a WordPress or WooCommerce project?
Let's talk about it and build a truly high-performing site.
French
Native or bilingual
English
Conversational
Spanish
Conversational
Can work on-site
Paris (up to 50km), Lille (up to 50km), Lyon (up to 50km), Strasbourg (up to 50km), Épinal (up to 50km)
Experience
- Hello Editions
On Malt
Migration and performance optimization of the helloeditions.fr websiteFebruary 2026 - February 2026Hello Éditions wanted to migrate its e-commerce site to a new hosting environment to improve overall performance and stability of its online store. The site also had several front-end anomalies (CSS/JS) that appeared after successive updates, impacting user experience and the conversion funnel.What I didWordPress / WooCommerce Migration- Full backup of the database, files, and wp-content directory (theme, plugins, media)
- Complete migration to the new hosting environment
- Reconfiguration of permalinks, DNS entries, and SSL certificate
- Verification of WooCommerce data integrity: product catalog, order history, customer accounts, and payment gateways
- Post-migration testing of the entire purchase process and transactional emails
CSS / JS Corrections- Full audit of conflicts between the theme, installed plugins, and custom scripts
- Correction of responsive display issues on mobile, tablet, and desktop
- Resolution of JavaScript errors in the console (blocking scripts, missing dependencies)
Performance Optimization- Minification and concatenation of CSS and JavaScript files
- Implementation of lazy loading for images and non-critical resources
- Optimization of the front-end asset loading order to reduce render-blocking
- Improvement of performance scores (Core Web Vitals, PageSpeed Insights)
- Drj spa et piscineCreation of a WordPress Elementor showcase site with custom developmentFebruary 2026 - April 2026 (2 months)Remiremont, FranceI was responsible for thecomplete creation of DRJ's showcase siteon WordPress / Elementor, with a strong emphasis on custom development to integrate tailor-made functionalities beyond the platform's native capabilities.🎯 ObjectiveDesign and develop DRJ's WordPress showcase site with a custom approach, combining a refined design and advanced custom development to meet specific functional needs that standard tools do not cover.💻 Role: WordPress Webdesigner & Developer▪️WordPress Showcase Site DesignSite architecture, UX/UI, modern design aligned with brand identity, development of pages on WordPress Elementor to provide a flexible and manageable base.▪️Custom WordPress DevelopmentIntegration of numerous custom functionalities using custom code (HTML, CSS, JavaScript, PHP) to go beyond the native limits of WordPress and Elementor: custom components, animations, specific behaviors, dedicated modules, WordPress hooks and filters.▪️Advanced Elementor CustomizationCreation of custom Elementor widgets and templates, CSS overrides, integration of specific scripts to enhance editor functionalities beyond native capabilities.▪️ WordPress SEO OptimizationTechnical structure (Hn tags, meta descriptions, URLs, sitemap), internal linking, and natural referencing best practices.▪️ Core Web Vitals OptimizationImage compression, caching, CSS/JS minification, lazy-loading, and improvement of loading times (LCP, FID, CLS).🚀 ResultA custom, modern, high-performing, and technically accomplished WordPress showcase site that stands out from standard WordPress sites thanks to its advanced custom development and quality of execution.
- AddixGroupAddixGroup Showcase site redesign + SEO and Core Web Vitals optimizationDIGITAL AND ITFebruary 2026 - April 2026 (2 months)Aix-en-Provence, FranceI was responsible for thecomplete redesign of AddixGroup's showcase siteon WordPress, with a particular focus on design quality, SEO optimization, and technical performance measured by Core Web Vitals.🎯 ObjectiveCompletely redesign AddixGroup's WordPress site to modernize its brand image, improve its natural referencing, achieve exemplary technical performance, both on mobile and desktop.💻 Role: WordPress Webdesigner & Developer▪️WordPress Site Redesign on ElementorComplete overhaul of the site architecture, design of a modern and clean aesthetic aligned with AddixGroup's brand identity, and development of all pages on WordPress with Elementor to ensure a flexible and easily manageable interface for the client.▪️ WordPress SEO OptimizationOptimization of the site's technical structure (Hn tags, meta descriptions, URLs, sitemap), work on internal linking, and overall improvement of natural referencing. This task was carried out in close collaboration with an SEO writer responsible for content writing and optimization, to maximize the site's ranking for AddixGroup's strategic keywords.▪️ Core Web Vitals OptimizationIn-depth technical work on WordPress site performance: image optimization (compression, next-gen formats), caching, CSS/JS minification, lazy-loading, streamlining Elementor code, and improving loading times (LCP, FID, CLS).🚀 ResultA redesigned, modern, high-performing, and perfectly SEO-optimized WordPress site. The scores obtained on Google PageSpeed Insights confirm the technical quality of the work done:✅ 90 / 100 on mobile✅ 100 / 100 on desktop
Reviews
N
Nassim
Migration site et corrections de bugs - Hello Editions
Reviewed on 3/3/2026
Excellent work on my site migration.
Project carried out with seriousness, efficiency, and clear communication at each step.
I recommend without hesitation.
Ludivine
Phonie Style
Reviewed on 12/2/2024
Fast and efficient.
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- LP: Professional Bachelor's degree in E-commerce and Web Project ManagementUniversity of Lorraine2019
- CQPM: Industrial Project Management OfficerUniversity of Lorraine2019
Certifications
- WordPress & Elementor CertificationUniversity of Lorraine2021