About Florent
French
Native or bilingual
Experience
- Ades BootcampCo-founderEDUCATION AND E-LEARNINGMay 2024 - Today (2 years and 1 month)Paris, FranceLaunch of the 1st Bootcamp 100% dedicated to Media Buying
- Conception, launch, and complete management of the bootcamp
- Creation of Google Ads & Meta Ads campaigns from A to Z
- Structuring of the acquisition strategy (40 qualified leads/month)
- Implementation of complete tracking via Google Tag Manager
- €15k/year invested in paid acquisition
Results in 12 months:- 150 students trained, +500 leads generated & ROI of 8
- €500,000 in revenue generated for €50,000 invested in ads
- Qualiopi certified organization & average rating of 4.9/5 on Trustpilot
- Recruitment of 1 to 8 people for Sales & Marketing teams
- LacosteGoogle Ads ConsultantE-COMMERCEJuly 2023 - April 2024 (9 months)Paris, FranceSenior SEA Consultant at an agency for Lacoste
- Direct support for the e-commerce team on Google Ads
- Strategic and operational management of 13 markets
- Migration to Performance Max: +20 campaigns created in 3 months
- Strategic recommendations for peak periods (Black Friday, Q4..)
- Operational management of a junior and an intern
Results:- €1.83M invested in 3 months during the most strategic period
- €11.37M in revenue generated via Google Ads
- Average ROAS: 6.21 in highly competitive e-commerce markets
- 20 Performance Max campaigns launched in 3 months
- CubeSEA & Social Ads ConsultantDIGITAL AND ITFebruary 2023 - May 2025 (2 years and 3 months)Google Ads Expert for the #1 NoCode School in France:
- Implementation and management of Google Ads & Meta Ads campaigns
- Structuring of Meta Ads & Google Ads accounts (+20 campaigns)
- Creation of complete tracking via Google Tag Manager + Server-side
- Implementation of personalized dashboards via Looker Studio
- Support for landing pages via a Webflow partner
- Strategic recommendations on creative approaches with high potential
Results in 2 years:- Increase from <€5,000 to +€30,000/month in advertising investment
- Increase in the number of leads in 2 years: x10 with a stable CPL
- +1 million euros in revenue generated via SEA & SMA campaigns
Reviews
Recommendations
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Education
- Master's Degree in Data Marketing & E-CommerceSkema2021Le MS Manager Marketing Data & Commerce Electronique propose une formation opérationnelle destinée aux professionnels de la data, du e-commerce et du retail connecté.
Certifications
- Facebook Blueprint Digital Marketing AssociateFacebook