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Cyril StruelensCS

Cyril Struelens

Business Consultant | Commercial Structuring

€800/day
Liège, BE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Cyril

Commercial Development & Organization — an operational partner for SMEs

Running a business can quickly become exhausting:
lack of visibility, unclear priorities, scattered actions, energy being dissipated.

I help SME leaders regain control of their commercial development by working on three concrete levers:
👉 time
👉 money
👉 team energy

My role is not to lecture, but to act as closely as possible to the ground to make performance visible, manageable, and sustainable.

I intervene in particular on:

• Diagnosis of commercial practices and priorities
• Structuring the pipeline and sales processes
• Support and skill development for teams
• Improving negotiations and profitability
• Implementing simple and truly used management tools

Each intervention is adapted to the company's culture to produce concrete, quickly applicable solutions.

Let's talk about your current situation.
  • French

    Native or bilingual

  • English

    Fluent

  • Dutch

    Fluent

  • German

    Basic

Can work on-site
Liège (up to 50km)

Experience

  • Indépendant
    Business Partner & Commercial Development Consultant
    November 2025 - Today (7 months)
    Belgium
    My role involves:
    – Restoring visibility for the leader by structuring commercial development (offering, priorities, pipeline, indicators)
    – Simplifying and making processes reliable to avoid wasted time and missed opportunities
    – Supporting decision-making and transforming strategy into concrete actions
    – Managing and developing teams' skills to regain commercial momentum
    – Acting as an outsourced commercial director or in transitional management, depending on the context.
    Commercial Strategy Commercial Organization Business Development Sales Process Structuring Sales Management
  • Belgium Peak Beer
    Sales Manager
    RETAIL (LARGE RETAILERS)
    February 2024 - November 2025 (1 year and 9 months)
    Belgium
    Responsible for commercial development for a craft beer brand.
    • Management and support of a sales team
    • Structuring of commercial activity and priorities
    • Sales and partnership development
    • Clients: beverage wholesalers, supermarket chains, events, and export
  • TRENDY FOODS
    Representative → Account Manager → Key Account Manager
    April 2016 - January 2024 (7 years and 9 months)
    Belgium
    Internal progression within a fast-growing non-food unit.
    • Active participation in structuring and professionalizing the business
    • Management and progressive development of strategic accounts
    • Negotiations with wholesalers, cash & carry, and structured chains
    • Development of sustainable commercial partnerships

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Education

  • Helmo Sainte-Marie
    2011
  • RDI, Assurances
    Febelfin Academy
    2017
    RDI, Assurances

Skill set

Categories