About Cyril
Experienced media expert with a demonstrated history of working in the entertainment industry. Strong sales and marketing professional skilled in Content Acquisition Digital Strategy, Sales, Deal Sourcing, Short Sales, and Management, VOD, Cloud Gaming, Content Monetisation,digital business model, marketing, strategic partner management, acquisition ...
French
Native or bilingual
English
Fluent
Arabic
Conversational
Can work on-site
Paris (up to 50km)
Experience
- GENARIO IAConsultant Business DevelopmentFebruary 2025 - Today (1 year and 4 months)Artificial Intelligence serving Screenwriting and CreativityBusiness development & business strategy consultant for both-Genario AI tool-Genario Studio
- JELLYSMACKHead of Strategic Partnerships & content acquisition (Avod, Fast…)November 2021 - Today (4 years and 7 months)28 Rue Du Général Guilhem, Paris, FranceObjective: Pilot WW Content Acquisition Strategy with Major Media Content Owners (Sports & Entertainment) Develop Strategic partnerships to extend distribution reach (Fast AVOD Platforms)• Define & Pilot Content Acquisition Strategy in coordination with Editorial teams to feed in Jellysmack'SocialAvod Channels (on YouTube, Facebook, Snap: 10 billions Monthly views), on Sport & Entertainment Verticals• Business Development: identify, validate & address new strategic business opportunities• Lead (or support) Licensing and Distribution deals with major international Media companies: from 1st contact and Negotiation to Long Form and account management with focus on profitability, working with Key Internal Stakeholders (Finance, Legal, Own and Operated channels leaders…)• Structure & Optimize: internal framework to ensure performance: legal contractual optimization, budget, offer forecast optimization, Sales Force...• Reporting: Built, Optimize and Maintain effective communication for Senior Managements (Founders…)Results: Initiate « From Social to Television » project to extend the distribution reach of Jellysmack Social Avod channels on Fast Linear Avod Platforms (Oh My Goal with Samsung TV Plus…) + Secure Long term Strategic
- Twentieth Century FoxHead of Digital SalesOctober 2016 - November 2021 (5 years and 1 month)17th arrondissement of Paris, 75017 Paris, FranceMember of the Executive Committee Objective: Maximize digital revenue of the 3 Studios + optimize intern structure & process-Digital Budget Definition & Monitoring Presentation to US Home Ent S enior Management.-Digital sales strategy definition & implementation: deal making optimization (terms structure), lead on new deals or new source of revenue project in coordination with Licensing Teams, digital product release & promotional strategy, client growth plan (iTunes, Google, Orange, SFR, Canal+, TF1…)…-Cross functional projects lead: digital supply chain & digital structure optimization, Third Parties promotions…
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Education
- Master, MARKETINGEDHEC Business School2003Master, MARKETING
- International and European Theatrical CoproductionsDIXIT FORMATION2021International and European Theatrical Coproductions