Freelancer profile translated to English.
Back to original languageAbout Cyril
UX/UI Designer – Business applications & operational tools
Specialized in SaaS platforms and business applications, with an approach focused on performance and operational efficiency. I specialize in the sectors of industry, transport & logistics, as well as defense.
My approach combines a strategic vision (business, company objectives, ROI) and operational expertise (UX/UI, design system, AI). I support teams in implementing digital solutions that streamline processes, improve productivity, and enhance synergy between projects.
What if we worked together to transform your digital challenges into simple and effective solutions?
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Specialized in SaaS platforms and business applications, with an approach focused on performance and operational efficiency. I specialize in the sectors of industry, transport & logistics, as well as defense.
My approach combines a strategic vision (business, company objectives, ROI) and operational expertise (UX/UI, design system, AI). I support teams in implementing digital solutions that streamline processes, improve productivity, and enhance synergy between projects.
What if we worked together to transform your digital challenges into simple and effective solutions?
French
Native or bilingual
English
Fluent
Can work on-site
Lille (up to 10km)
Experience
- Groupe RosselUI / UX DesignerPRESS AND MEDIAMarch 2026 - March 2026Lille, FranceRedesign of the "Dcouvr" application integrated into the web pages, within the Culture section, of the various Rossel group media (Belgium/France). Notably, Le Soir, RTBF.org, La Libre Belgique, and La Voix du Nord.The application aims to personalize the highlighting of cultural events based on user preferences (e.g., family events, evening events, near home, etc.). It thus allows filtering and targeting the most relevant cultural content for each profile.Work done:- UX/UI audit of the existing application.- Identification of friction points, functional inconsistencies, and improvement opportunities.- Optimization of the account creation process to reduce time and effort.- Removal of redundant or unnecessary steps.- Recommendation of new components to improve navigation and readability of key information.- Mockups of the new interface.- Complete redesign of the discovery and activation process (registration / login) to reduce friction and improve user engagement.- Improvement of readability and accessibility (WCAG standards, mobile-first, reduction of cognitive load).- Implementation of a smoother and more coherent experience between the application and partner media.Business opportunity:- Increased traffic through a personalized cultural experience.- Enhanced user engagement and regular return.- Potential for conversion to paid subscriptions.- Strategic opportunity amplified by schemes such as the Pass Culture and European budgetary support.
- Bakery & Pastry - deliveryUI / UX DesignerRESTAURANTS AND FOOD SERVICEJanuary 2026 - January 2026Toulouse, FranceProject management for the design of a Shopify site for a bakery & pastry shop specializing in B2B production and delivery (hotels, restaurants, seminars, professional events).Context & ChallengesTransform a craft business into a structured and clear service offering. Create a site capable of supporting new client prospecting, improving conversion, and strengthening credibility with a professional clientele.Work done:- Identification of key personas (hospitality, restaurants, event planning)- Formalization of business and user needs- Definition of business objectives (lead generation, conversion via packages, competitive differentiation).- Development of an experience map and structuring of the decision-making process.- Definition of the strategic sitemap (Services, Packages, Order, Quote).- Conversion-oriented UX design (hierarchical CTAs, simplified process).- Implementation on Shopify with dedicated templates and modular sections.- Setup of a scalable base for future developments (subscriptions, catalog enrichment, SEO).- Strengthened positioning as a professional logistics partner.
- IrcemUI / UX DesignerBANKING AND INSURANCEOctober 2024 - June 2025 (8 months)Roubaix, FranceGeneral context:Complete redesign of IRCEM group's business sites and applications. Objectives: expand their offerings and clientele (+10,000 new targeted clients by the end of 2025).Work done:– Participation in the design system.- Complete overhaul of the customer area. Redesign of the entire site (landing page, login process, quote and subscription tunnel for various offers). Service provision page (health, retirement, family, funerals, etc.).Specific mission:Harmonize the "quote and subscription" processes, and simplify accessibility to increase conversion rates. Ircem wants to attract new members and retain its current clientele by focusing on upcoming health service offers.Solutions:- Modernization of the interface, prioritizing ergonomics and accessibility.- Removal of non-essential data (images, superfluous text).- Shorten the number of steps to 2 instead of 5.- Creation of independent blocks and the ability for the user to save their progress.- Creation of a funnel to avoid abandonment rates. Restructuring of the process and calls to action to limit interactions and save users time.Methods:- UX Research.- Benchmark.- Persona analysis, customer experience map.- Co-design workshop: "double diamond" method.- Scrum method: weekly progress updates.- Responsive (mobile, tablet, laptop, large screen).- Wireframe and prototype.
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Education
- MasterUniversité Lille 3 - Human Sciences2016Lettres modernes - spécialité : culture internationale et européenne.