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Craig NivenCN

Craig Niven

Subscriptions & memberships expert

€1,383/day
London, GB
15+ years

Average response time: 1 hour

About Craig

15 years of end-to-end D2C subscriptions experience across strategy, operations, marketing and product

Expert in subscriptions/memberships/recurring revenue.

I now run FILDI: a subscription consultancy that's designed specifically to help scale ups (early-mid) build, understand and grow their recurring revenues.
  • English

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • Fildi
    Founder & Strategy Consultant
    March 2025 - Today (1 year and 3 months)
    London, UK
    Providing strategic consulting services to early-mid scale businesses seeking to build, understand, and optimise their subscription and recurring revenue models.
  • Future PLC
    Global Consumer Director, Strategy & Operations
    March 2023 - March 2025 (2 years)
    London, UK
    Senior Leadership Team member overseeing transformation of global consumer operations for £60M+ revenue portfolio across 100+ media brands.


    Planning & Strategy Transformation:

    • Built new Consumer Planning & Analysis team, enabling accurate performance forecasting & reporting, and ability to identify new growth opportunities for digital and print products

    • Established data-driven frameworks improving revenue predictability by 25%


    Operational Excellence:

    • Stabilised and modernised proprietary ecosystem managing 1 M+ global subscriber base

    • Delivered entitlement mapping, billing optimisation, and eCommerce platform upgrades

    • Led Revenue Recognition toolkit implementation and complete technology ecosystem audit for Group compliance
  • Future PLC
    Global Consumer Marketing Director
    March 2021 - March 2023 (2 years)
    London, UK
    P&L accountability for Future's Consumer division spanning sports, music, technology, photography, lifestyle, and knowledge verticals. Managed global team of 30.


    Revenue Diversification:

    • Launched two digital-first products (Paywall & eLearning) to offset print circulation decline and create new revenue streams


    Strategic Alignment:

    • Collaborated directly with Finance and Commercial teams in order to report performance to full executive leadership team every month

    • Oversaw customer acquisition, retention, eCommerce trading, customer services and product development teams

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Education

  • CIM Professional Diploma
    London School of Marketing
    2012
    CIM Professional Diploma
  • BA Hons
    University of Gloucestershire FIRST
    2007
    BA Hons

Skill set

Categories