Description

15 years of end-to-end D2C subscriptions experience across strategy, operations, marketing and product

Expert in subscriptions/memberships/recurring revenue.

I now run FILDI: a subscription consultancy that's designed specifically to help scale ups (early-mid) build, understand and grow their recurring revenues.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Fildi
Founder & Strategy Consultant
March 2025 - Today (1 year and 3 months)
London, UK
Providing strategic consulting services to early-mid scale businesses seeking to build, understand, and optimise their subscription and recurring revenue models.
Future PLC
Global Consumer Director, Strategy & Operations
March 2023 - March 2025 (2 years)
London, UK
Senior Leadership Team member overseeing transformation of global consumer operations for £60M+ revenue portfolio across 100+ media brands.

Planning & Strategy Transformation:

• Built new Consumer Planning & Analysis team, enabling accurate performance forecasting & reporting, and ability to identify new growth opportunities for digital and print products

• Established data-driven frameworks improving revenue predictability by 25%

Operational Excellence:

• Stabilised and modernised proprietary ecosystem managing 1 M+ global subscriber base

• Delivered entitlement mapping, billing optimisation, and eCommerce platform upgrades

• Led Revenue Recognition toolkit implementation and complete technology ecosystem audit for Group compliance
Future PLC
Global Consumer Marketing Director
March 2021 - March 2023 (2 years)
London, UK
P&L accountability for Future's Consumer division spanning sports, music, technology, photography, lifestyle, and knowledge verticals. Managed global team of 30.

Revenue Diversification:

• Launched two digital-first products (Paywall & eLearning) to offset print circulation decline and create new revenue streams

Strategic Alignment:

• Collaborated directly with Finance and Commercial teams in order to report performance to full executive leadership team every month

• Oversaw customer acquisition, retention, eCommerce trading, customer services and product development teams