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Corina NastaseCN

Corina Nastase

Brand & Identity Strategist

€579/day
London, GB
8-15 years

Average response time: 1 hour

About Corina

I’m a London-based Brand & Identity Strategist working with founders and brands across luxury, beauty, and creative industries.

I collaborate with brands to clarify their positioning, refine their messaging, and develop concept-driven direction that feels coherent rather than trend-led.

My background spans fashion styling, visual direction and strategic advisory, allowing me to bridge aesthetics with structure and strategy.

I typically support clients with:
  • Brand positioning and communication strategy
  • Website and bio rewrites
  • Messaging and tone refinement
  • Campaign and content concept development
  • Visual and narrative direction
Clients come to me when their brand looks established but lacks strategic clarity, or when growth feels fragmented.

I focus on precision, coherence and distinct positioning — not short-term visibility tactics.

If you’re looking for sharper direction and stronger concepts, I’d be glad to collaborate.
  • English

    Native or bilingual

  • Italian

    Fluent

  • French

    Fluent

  • Romanian

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Freelance Consultant
    Brand & Identity Strategist
    January 2025 - Today (1 year and 5 months)
    London, United Kingdom
    Strategic advisory and concept direction for founders and independent brands.

    Services include:
    • Website and profile clarity audits
    • Bio and positioning rewrites
    • Messaging and tone refinement
    • Campaign and content concept development
    • Visual and narrative coherence guidance

    Focused on structured positioning and concept-driven direction rather than trend-led visibility.

    Clean. Direct. No manifesto.
    Brand positioning Strategic planning Concept development Communication strategy Content direction
  • Freelance
    Fashion Stylist & Concept Lead
    FASHION AND COSMETICS
    September 2010 - November 2023 (13 years and 2 months)
    London, United Kingdom
    • Led concept development for editorials, campaigns, and product narratives.
    • Directed visual coherence across styling, image construction, and presentation strategy.
  • Self-employed
    Personal Stylist & Image Consultant
    FASHION AND COSMETICS
    May 2011 - December 2025 (14 years and 7 months)
    London, United Kingdom
    Worked with private clients to refine personal image through wardrobe curation, colour analysis, and identity-led styling.

    Delivered:
    • wardrobe edits and restructuring
    • personal shopping and brand selection guidance
    • occasion styling
    • long-term wardrobe planning
    • visual coherence aligned with lifestyle and professional goals

    Focused on clarity, proportion, and consistency rather than trends.
    Brand positioning Visual identity Strategic planning

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Education

  • Masters in Fashion Styling
    Polimoda - The Fashion School in Florence, Italy
    2013
    Postgraduate Degree in fashion styling, visual construction, and aesthetic direction. The programme focused on translating brand identity into image through editorial, collection, product, and digital styling. It combined conceptual development with on-set execution, visual analysis, and collaboration with photographers, designers, and creative teams. Key areas included: •Collection styling and runway narrative •Editorial and still-life styling •Digital image direction •Personal styling and identity translation •Visual language analysis and aesthetic positioning This training strengthened my ability to structure meaning through image, align visual choices with concept, and bridge aesthetics with strategy.
  • Masters in Fashion Communication
    Istituto Marangoni - Milan
    2017
    Highly specialised programme in brand communication, media strategy, and fashion promotion within luxury and creative industries. The programme focused on how image, narrative, and media systems shape brand perception. It combined semiology, journalistic writing, creative direction, brand management, and digital strategy with applied industry projects. Key areas included: •Brand communication strategy and positioning •Semiology and image analysis •Editorial direction and media construction •Digital marketing and platform ecosystems •PR, events, and stakeholder management •Research methods and cultural analysis •Sustainable communication frameworks The course strengthened my ability to analyse how brands construct meaning across media, anticipate cultural shifts, and develop communication systems that balance strategic clarity with aesthetic direction.

Certifications

  • Fashion Styling
    Central Saint Martins
    2012
    Fashion Styling Visual storytelling Artistic direction Creative direction Moodboard Editorial styling Brand Image Image curation Trend Analysis
  • Personal styling & Signature Style
    London College of Fashion
    2010
    Style curation Luxury Styling Image Consulting Founder Positioning Personal Branding Wardrobe strategy Visual identity Client Consultation

Skill set

Categories