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Hanna GrochocinskaHG

Hanna Grochocinska

Content Strategist & Copywriter B2B Tech

€800/day
Angers, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Hanna

🔴 Does your content sound technically brilliant... but no one really understands your value?

In complex B2B sectors (tech, SaaS, cybersecurity, AI, IoT, space), the problem is often not expertise.

It's how it's translated, structured, and made understandable for the market.

I help B2B tech companies clarify their message and transform their expertise into clear, credible, and business-driving strategic content.

The goal: to create content that helps your prospects better understand your value, your teams better align, and your marketing better perform.

I specialize in:

• Editorial positioning & narrative structuring
• White papers, expert articles, opinion pieces, case studies
• Nurturing and lead generation programs
• Editorial go-to-market for complex products or verticals
• Thought leadership, authoritative content, and sales enablement

My method always combines:

• In-depth research
• Interviews with clients, experts, and internal teams
• Demanding simplification without oversimplification
• Strategic vision + operational execution

Preferred sectors:

• B2B SaaS & tech scale-ups
• Cybersecurity, cloud, and digital sovereignty
• Applied AI, data, knowledge tech
• IoT, industry, critical infrastructure
• Space, New Space & satellite tech

References: Retarus, Kinéis, Gigalis, Spendesk, PlayPlay, Simplébo, 360Learning, Maria Schools...
  • Polish

    Native or bilingual

  • French

    Native or bilingual

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • RETARUS FRANCE
    Content Strategy & Expert Copywriting B2B
    SOFTWARE PUBLISHING
    February 2026 - Today (4 months)
    Paris, France
    • Editorial and strategic support for an international cybersecurity and email infrastructure player.
    • Production of expert content for IT decision-makers on complex issues involving security, digital sovereignty, compliance, and critical infrastructure.
    • Work carried out in close collaboration with marketing, product, sales, and international stakeholders on thought leadership and lead generation materials.
    Content Strategy Copywriting Content Marketing Thought Leadership Technical Simplification
  • Gigalis
    B2B Editorial Strategy Consultant | Public Sector & Sovereign Digital
    PUBLIC SECTOR
    October 2025 - Today (8 months)
    Nantes, France
    Strategic support for Gigalis, a leading public operator for digital infrastructure in the Loire region, on structuring its editorial positioning around digital sovereignty and critical infrastructure issues.

    Mission carried out in collaboration with Solène Thomas, focusing on strategic consulting and narrative structuring.

    Work performed:
    • Clarification of the value proposition and editorial pillars
    • Structuring messages by offerings, targets, and institutional issues
    • Translating complex technical and regulatory subjects into actionable messages for non-expert audiences
    • Defining editorial lines aligned with business, political, and operational objectives
    Editorial Strategy Value Proposition Institutional Communication Strategy B2B Marketing Brand Narrative
  • Kinéis
    Freelance Content Strategist & Copywriter
    AVIATION AND AEROSPACE
    November 2024 - Today (1 year and 7 months)
    Toulouse, France
    • Editorial and strategic support for a New Space player specializing in satellite IoT.
    • Creation of expert content and nurturing programs to support lead generation, enhance brand credibility, and facilitate go-to-market for complex verticals.
    • Narrative structuring and simplification work on highly technical deeptech subjects: satellite IoT, space sovereignty, cybersecurity, network hybridization, D2D, critical infrastructure.
    • Production of multilingual content (FR/EN) in collaboration with marketing and product teams.
    Editorial Strategy Content Marketing White Paper Content Management Copywriting

Recommendations

FU
Eléonor BiriottiEB
Yéza LucasYL
Former user and 2 other people have recommended Hanna

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Education

  • Copywriting
    Live Mentor
    2018
  • Master in Management
    ESSCA
    2015

Certifications

  • Digital Marketing
    Live Mentor
    2018
  • Facebook from A to Z
    Live Mentor
    2018

Skill set

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