Freelancer profile translated to English.
Back to original languageAbout Juan
I am passionate about digital marketing ( **SEO, SEM, web analytics, CRO**, etc..) since forever, in fact when I started, it wasn't even called "Digital". With 27 years of experience in different multinational and national companies, I decided to become a freelancer 14 years ago.
MY favorite quote, “If you love what you do, you will never have to work a day in your life” –Confucius-. It has helped me overcome difficult times, as well as enjoy the good ones.
I have worked on multidisciplinary national and international projects focused on B2B and B2C, always learning and always enjoying.
Always focused on results and meeting the objectives set in the project.
I invite you to visit my Linkedin profile: Juan Moyano Ecenarro
Spanish
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- The Marketing HubAnalytics, SEO & SEM Strategist ConsultantPRESS AND MEDIAJune 2019 - Today (7 years)Madrid, SpainDeveloping the following tasks and functions in B2B environments:- On-page and off-page SEO strategy, monitoring, and optimization- SEM and Social Ads strategy, planning, implementation, and monitoring- Keyword Research- SEO architecture for websites- On-page optimization- Development and implementation of SEO Audits- Off-page SEO generation- Development, implementation, and monitoring of SEO Audits- SEO redirects management and implementation- Analytical monitoring of project evolution- Periodic evolution reports- Strategy adapted to available investments in Google Ads- Optimization of active campaigns and profitability measurement- Reports on actions taken and results obtained, as well as actions to be taken to improve -if applicable- active campaigns.
- Consultora AMDTDigital Marketing & Growth Hacker ConsultantE-COMMERCEMarch 2012 - Today (14 years and 3 months)Madrid, SpainAs a digital marketing & Growth Hacker consultant, I have performed the following functions for clients in different sectors and national and international environments with a B2B and B2C orientation:- Digital Marketing Consulting in companies of different sectors in advising, launching, evaluating, and controlling the services contracted through the consultancy. Projects in which SEO and SEM positioning strategies have been specifically developed, as well as the application of different SEO positioning techniques on corporate websites, campaign-specific (landing pages), and e-commerce stores, SEM campaign optimization, SMM and SMO campaigns.- Inbound Marketing: Generation of campaigns through different digital channels for obtaining quality leads in different clients in B2B and B2C sectors.- Results analysis with data sources from the client itself as well as data sources from Google Analytics. Generation of actions for improvement of results.- Specific campaigns for optimization in natural search positioning of applications in app stores (ASO).- E-commerce consulting on websites integrated with online stores, as well as custom store creation and integration with Dropshipper programs (Dropshipping).- Commercial orientation of the sales funnel (AIDA) in e-commerce stores, creating their online sales and/or communication strategy.- Creation and development or renewal of brand image as well as its digital adaptation, always with an orientation towards the natural or organic positioning of potential clients through the Internet (SEO).- Creation of advertising texts optimized for SEO positioning on different websites, as well as their commercial orientation, creating the on-site sales strategy.
- ZingularDigital Strategic ConsultantPRESS AND MEDIAAugust 2016 - March 2025 (8 years and 7 months)Madrid, SpainDeveloping the following tasks and functions in B2B and B2C environments:- On-page and off-page SEO strategy, monitoring, and optimization- SEM and Social Ads strategy, planning, implementation, and monitoring- Keyword Research- SEO architecture for websites- On-page optimization- Development and implementation of SEO Audits- Off-page SEO generation- Development, implementation, and monitoring of SEO Audits- SEO redirects management and implementation- Analytical monitoring of project evolution- Periodic evolution reports- Strategy adapted to available investments in Google Ads- Optimization of active campaigns and profitability measurement- Reports on actions taken and results obtained, as well as actions to be taken to improve -if applicable- active campaigns.
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Education
- Degree in Commercial Management and MarketingESIC2000