Description

AI-enabled General Manager & eCommerce leader with 17+ years building and scaling markets across Europe. Managed and built International sales and distribution teams.

I've taken businesses from zero to €30M, launched 40+ brands in France, and now help companies audit and build train and use AI for measurable growth from CRM automation to full AI agent deployment. Compliance, systems , process.

If you're scaling in France or need someone who bridges commercial strategy with hands-on tech execution, let's talk.

Industry field of expertise

Languages

English
Native or bilingual
French
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Hi.AI Design
FOUNDER & DIRECTOR
August 2025 - Today (10 months)
Paris, France
Mission: Helping SMEs and scale-ups operationalize AI for measurable performance gains.
• • Designed and deployed AI systems for CRM, ERP, HR, and finance automation for 3 scale-ups, achieving >90% user-adoption rates.
• • Directed hybrid agile projects (6×2-week sprints) via Notion, Slack, and Asana, delivering on-time and within budget.
• • Built AI agent frameworks for prompt orchestration, cost optimisation, and GDPR-compliant deployment.
• • Produced ROI dashboards in Power BI / Gamma tracking LTV, CAC, and payback periods for client reporting.
• • Negotiated partnership with major imagery supplier; secured €10K OVH hosting credit for AI agent platform.
• • Certified ISO 42001 AIMs practitioner — ensures EU AI Act compliance for all client deployments.
• •Created and executed successful GTM for three high value client projects.
Business development Administrative and Financial Manager Go-to-Market (GTM) Strategy artificial intelligence Agile Project Management
Direct Distribution
CO-FOUNDER & COMMERCIAL / MARKETING DIRECTOR
IMPORT AND EXPORT
October 2006 - May 2024 (17 years and 7 months)
Paris, France
| FMCG / Beer, Wine & Snack Distribution and creation.
• • Owned full P&L, logistics, HR, and finance across 3 warehouses and 8 major cities, scaling from €45K seed capital to €30M cumulative turnover.
• • Launched 40+ brands in France from zero to localizing assortment, compliance, packaging, and last mile delivery for each market entry.
• • Developed and executed go-to-market playbook from 6 countries, adapting to local regulatory, customs, excise, and consumer requirements in France.
• • Negotiated national supply contracts with Carrefour, Intermarcé, Leclerc and 700+ on-trade clients, managing pricing, margin strategy, and sell-through performance.
• • Implemented ML-based inventory forecasting reducing costs 15% and stockouts 8% — improving payback period on stock investment.
• • Built proprietary CRM + Shopify-integrated ordering system serving 800+ B2B clients, improving cashflow visibility and enabling data-driven customer retention.
• • Led post-2020 digital transformation — integrating Power BI dashboards, automated financial reporting, and eCommerce ordering workflows.
• • Designed and managed Brexit-compliant logistics and customs framework, enabling uninterrupted cross-border operations post-2020.
Customer Relationship Management (CRM) Business Plan Development Supply-Chain Management Sales funnel Strategic planning
Adhesion Group
WINE EXPORT BUSINESS DEVELOPER —
July 2005 - September 2006 (1 year and 2 months)
Paris, France
| ≈€25M turnover | International Trade & Events
• • Delivered export go-to-market strategies for boutique wineries across EU, US & Asia, including assortment selection and market localisation.
• • Organised international B2B events linking producers and importers; managed cross-border logistics and compliance frameworks for 25+ clients.