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Coline P.CP

Coline P.

Lead Marketing & Communication

€700/day
Paris, FR
8-15 years
B2B Marketing Strategy
Marketing Study
B2B Marketing
Product Marketing
Communication

Average response time: 1 hour

Freelancer profile translated to English.
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About Coline

After several years of experience in product marketing and communication in finance, I now wish to invest myself in an ambitious project. I bring a strategic vision, an ability to structure and implement marketing and communication actions, as well as particular attention to the sales team to effectively support the development of your product.
Banking and Financial Services
Software Publishing
E-commerce

  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 10km)

Experience

  • HiPay
    Lead Product Marketing
    SOFTWARE PUBLISHING
    January 2022 - January 2024 (2 years)
    Paris, France
    Definition of product strategy, coordination of developments
    • Launch of e-commerce payment solutions
    • Launch of new graphic charter
    • Study of customer needs and analysis of product developments based on market opportunities up to Go to Market
    • Customer testimonials
    • Management of the product marketing department and workload.
    • Creation of sales materials and commercial discourse.
    • Competitor analysis.
    Product Marketing Marketing Study
  • BNP Paribas Leasing Solutions
    Communication Manager
    BANKING AND INSURANCE
    January 2020 - January 2022 (2 years)
    Paris, France
    Project Management: customer loyalty and relationship.
    • • Management of the customer area: content animation, tool evolutions, customer journey, legal updates.
    • • Event Management: Solutrans 2021
    • • Content Creation: brochures, videos, emailings,
    • • Websites: SEO audit and improvements.
    Communication Marketing Study B2B Marketing Strategy Customer Area Customer Analysis
  • BNP Paribas Leasing Solutions (Kintessia Marketplace B2B)
    Product and Communication Manager
    BANKING AND INSURANCE
    January 2018 - January 2020 (2 years)
    Paris, France
    Develop marketing and communication strategy to complement the overall strategy
    • • Roadmap Management: identify, prioritize, plan, and implement developments
    ◦ • Project Management: work closely with the communication agency, IT developers (back and front), legal department, partner startups
    ◦ • Support the sales team: organize trade shows, sales pitches, newsletters, flyers, emailings…
    ◦ • KPI Monitoring: SEO, SEA, monthly reports, ROI tracking on actions, …
    ◦ • Create new partnerships and services to meet customer needs and increase revenue
    Marketplace Communication B2B Marketing Strategy Startup Launch
Check out Coline's experience

Recommendations

MD
SC
Marie D’avezac and 1 other person have recommended Coline

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Education

  • DISRUPTIVE MARKETING TRAINING
    OxfordBusinessSchool
    2021
    FORMATION MARKETING DISRUPTIF
  • MASTER 2 - MARKETING & Communication
    INSEEC Paris
    2018
    MArketing, communication, gestion, commerce
Check out Coline's education

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