Clémence Roy

I regularly provide graphic support to the medical communication and digital marketing teams at Topicrem.

❋ Illustration of a **modifiable healthy skin cross-section**.

❋ Illustration of6 pathological skin cross-sections(acne, hyperpigmentation, scarring, irritation, atopy with neurotransmitters, hyperkeratosis).

The brandoutsourcespart of its internal graphic tasks to me regularly (FR/EN):

❋Print support**: updating **various printed materials(product brochures, doctor leaflets, range catalogs...).

❋Digital support**: creation of **various digital visualsfor their product pages (AC Control, DA Protect, Cica+, UH, Mela).

◬ The brand already had a base of illustrations, but it was incomplete.

◬ Marketing teams had to use other visuals as supplements.

◬ Their materials severely lacked graphic consistency.

⦿ **Graphic consistency**: the illustrations created in the brand's style perfectly fit internal and external presentations.

⦿ **Modularity**: the cross-section was custom-designed, allowing the marketing team to add or remove elements as needed.

⦿ **Accessibility**: thanks to the adjustable level of detail, the visual's complexity can be adapted to the target audience.

"We developed a skin cross-section project with Clémence that went wonderfully. As always, communication is fluid and easy. Clémence is agile and knows how to adapt to the client's needs. Her graphic skills are highly appreciated as she goes beyond our expectations."

— Marie Gaudin, Scientific and Medical Communication Manager

The "Customer Experience Training" team at Clarins hired me to raise awareness among their beauty advisors about different types of disabilities.

❋ Creation of3 awareness infographics(auditory, visual, and motor) on in-store customer care for people with disabilities.

Each sheet includes: a definition with statistics, an objective, concrete examples, and "do and don't" advice.

These visuals were designed in portrait format for training.

◬ The team needed editable texts for internal translation. I therefore created the visual in Illustrator and implemented it in PowerPoint for digital training.

⦿ **Pedagogy**: These engaging infographics help advisors understand different types of disabilities to better welcome customers.

⦿ **Inclusivity**: By improving their skills, advisors offer a better welcoming experience where customers are respected and supported.

⦿ **Brand image**: This training creates a supportive environment and strengthens customer trust, while highlighting Clarins' commitments.

"A big thank you for these three infographics.

We are delighted, as we will now be able to distribute them to our beauty professionals so they can make good use of them!

It was a pleasure working with you."

— Annie Perna, Global Customer Experience Training Manager

The Freebird team commissioned me to support agencies in enhancing their clients' materials in the medical and cosmetic fields.

❋ Redesign of a100-slide PowerPoint presentation deckfor a Biocodex seminar on the global brand media guidelines for a probiotic.

❋ Creation of theartistic direction and illustrationsfor an informational easel for Novartis, on the journey of breast cancer patients.

⇾ Make the presentation more attractive and accessible.

⇾ Explain the disease to newly diagnosed patients.

⦿ **Pedagogy**: Better-trained teams; supported, reassured, and assisted patients.

⦿ **Attractiveness**: Materials that move away from austere medical codes; colorful and warm illustrations.

"Thank you Clémence for the work done! Very good understanding of the brief and a result that met our expectations."

— Marc, Account Director