Clémence H.

*Define a distinctive brand territory in a polarized market:analyze trends and competitive benchmark, identify a strategic white space, and create a clear and differentiating positioning.*Build a complete brand platform:formalize the Brand Core (vision, mission, values, promise, ambition), clarify the "Why," and model personas to establish a solid and actionable strategic framework.*Create premium foundational storytelling:write the brand origin story, universe narrative, and manifesto to transform a product project into a true brand house.*Define verbal identity:develop the tone of voice, lexicon, and signatures to align communication, e-commerce, and campaigns.*Structured art direction recommendations:define palettes, visual codes, photo guidelines, typography, and logo logic → art direction brief usable by creative teams.*Project management in two phases (diagnosis → formalization → art direction):strategic framing note, consolidated deliverables, and fluid articulation between analysis, positioning, and creative execution.

*Structure an internal cultural platform:transform a strategic manifesto into a concrete activation plan over 5 days, with thematic breakdown, editorial formats, and overall engagement logic.*Design a complete editorial program for a global digital event (100% online):define formats (videos, talks, capsules, round tables, opening rituals), sequence key moments, and ensure narrative coherence between days.*Translate business challenges into actionable cultural experiences:align messages around strategic priorities (customer orientation, creativity, speed of execution, leadership, collective engagement) to strengthen internal adoption and performance.*Deploy a 360° communication strategy (before / during / after):multi-channel activation plan (Teams, intranet, emails, ambassadors), engagement mechanics, KPI logic (awareness, participation, retention).*Create reusable editorial assets:design video content, internal profiles, summary materials, and post-event deliverables to extend cultural impact beyond the activation week.*ROI & international scalability oriented recommendations:formats with strong emotional impact but controlled production, suitable for multi-country and hybrid deployment (in-person + live stream).*Transversal role as strategic facilitator:interface between leadership, communication/HR teams, and international regions; framing messages, structuring content, and formalizing directly usable deliverables.