About Clémence
- Development of communication & press relations strategies
- Writing high-value press content (press releases, press kits, Q&A, speeches, op-eds)
- Organization of press events, interviews, media trips
- Coordination of influencer campaigns and editorial partnerships
- Monitoring of coverage, reporting, recommendations, and evaluations
- Advice on media posture & storytelling for executives and spokespersons
- +12 years of experience in agency and freelance
- Hundreds of press mentions obtained in key media outlets
- A strong results-driven culture, excellent press relationships, and a real ability to adapt to client environments
French
Native or bilingual
English
Fluent
Experience
- Open2EuropeConsulting DirectorCONSULTING AND AUDITSOctober 2022 - December 2023 (1 year and 2 months)Bd Périphérique, Paris, FranceManagement of the Food and Tourism departmentReferences: Bioplanète, Terraillon, Chez Meunier, Les Comptoirs de la Bio, La Grange de Condé…- Management and coordination of multidisciplinary teams- Client portfolio development. Commercial prospecting, budget management, client relations…- Development of strategic recommendations, implementation of PR action plans, monitoring and reporting (definition of KPIs, quantitative/qualitative analyses)- Content creation (writing press materials, op-eds, expert opinions, Q&A...)
- BCW FranceAccount DirectorJune 2020 - July 2022 (2 years and 1 month)Paris, France
- Burson Cohn & WolfeAccount Supervisor at BCWOctober 2017 - June 2020 (2 years and 8 months)Île-de-France, FranceStrategic management, deployment, and operational management of a consumer and corporate client portfolio: Bridgestone, John Paul, Mondelēz, Colgate-Palmolive group, Essity, Agria, and Carte Noire• Creation of PR/e-PR strategic recommendations• Supervision and creation of PR materials• Development of talking points: media training, message house, Q&A• Management and coordination of press events• Monitoring (sectoral, competitive)• Implementation and management of influencer operations
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Education
- Master 1, COMALISCOM2012Master 1, COMAL
- BTS, AGTLlycée jeanne d'arc2010BTS, AGTL