Freelancer profile translated to English.
Back to original languageAbout Clara
Together, we structure your positioning and transform it into a brand image that truly supports your growth. For 7 years, I have been supporting female entrepreneurs who want to move upmarket and be perceived as the equals of their expertise.
My approach is based on a two-step process:
🧠 The substance (branding strategy)
Define a clear, structured, and differentiating positioning, in order to be perceived at your true value in your market.
🎨 The form (visual identity)
Translate this positioning into a structured and credible brand identity, designed to build trust and support a move upmarket.
Specifically, this support allows you to:
☀️ gain clarity in your positioning
❤️🔥 make structuring and aligned choices
🧠 build a coherent and differentiating brand image
🏹 attract prospects who understand your value
💖 feel more legitimate and confident in your communication
We clarify together what makes your business unique, we structure your positioning, and we set a clear direction.
French
Native or bilingual
Can work on-site
Nice (up to 20km), Paris (up to 10km), Lyon (up to 10km), Bordeaux (up to 10km), Marseille (up to 10km)
Experience
- ChaperlizFreelance Art DirectorDIGITAL AND ITJune 2018 - Today (8 years)Nice, FranceVisual identity:﹡Competitor analysis and client needs assessment﹡Creation of highly developed graphic universes (Logotype and variations, color palette, typography, illustration, photography, mockups, ...)﹡Writing and creation of visual presentation materials﹡Client meetings to present and discuss proposed conceptsDigital material creation:﹡Interactive Web Design for showcase and e-commerce websites (Mobile and Desktop)﹡Social media content creation: Editorial line, posts, reels, stories, community management﹡Digital presentation materials (PowerPoint)﹡Newsletters, emailing, and blog posts﹡Photo retouchingPrint material creation:﹡Magazine﹡Press release﹡Flyer, business card, kakemono﹡Point of sale displays, primary and secondary packaging﹡Vehicle and clothing customization﹡Greeting cardsMultimedia:﹡Video editing﹡Motion design﹡Commercial video creation﹡Vector animation
- Agent de Com'Art DirectorDIGITAL AND ITSeptember 2020 - September 2022 (2 years)Paris, FranceVisual identity:﹡Briefing﹡Competitor analysis and client needs assessment﹡Creation of highly developed graphic universes (Logotype and variations, color palette, typography, illustration, photography, mockups, ...)﹡Writing and creation of visual presentation materials﹡Client meetings to present and discuss proposed conceptsDigital material creation:﹡Interactive Web Design for showcase and e-commerce websites (Mobile and Desktop)﹡Social media content creation: Editorial line, posts, reels, stories, community management﹡Digital presentation materials (PowerPoint)﹡Newsletters, emailing, and blog posts﹡Photo retouchingPrint material creation:﹡Magazine﹡Press release﹡Flyer, business card, kakemono﹡Point of sale displays, primary and secondary packaging﹡Vehicle and clothing customization﹡Greeting cardsMultimedia:﹡Video editing﹡Motion design﹡Commercial video creation﹡Vector animationTeam Management:﹡Creative concept development﹡Brief creation for Art Directors, Photographers, Graphic Designers, Motion Designers, and Web Developers﹡Ensuring proper execution of briefs and quality of work
- ShakebizGraphic Designer & Motion DesignerDIGITAL AND ITSeptember 2019 - September 2020 (1 year)Nice, FranceVisual identity:﹡Competitor analysis and client needs assessment﹡Creation of graphic universes (Logotype, color palette, typography, illustration, photography, mockups, ...)﹡Writing and creation of visual presentation materialsDigital material creation:﹡Web Design for showcase and e-commerce websites (Mobile and Desktop)﹡Social media content creation: Editorial line, posts, reels, stories, community management﹡Digital presentation materials﹡Newsletters, emailing, and blog postsPrint material creation:﹡Magazine﹡Flyer﹡Brochure﹡Business card﹡Kakemono﹡Greeting cardMultimedia:﹡Video editing﹡Motion design
Reviews
Recommendations
MD
JP
+1
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Education
- Master in Digital Art DirectionLisaa2021Création d'univers visuels complets avec choix typographique et colorimétrique, création de supports de communication tel que site web, contenu pour les réseaux sociaux, flyer, carte de visite, magazine, plaquette commerciale digital et print. Puis, mise en mouvement de ces univers visuels par la vidéo animée sur After Efect
- Bachelor's degree in Communication StrategyMediaschool ECS2019Création de stratégie 360 pour des entreprises de tout type de secteur. L'enjeu était de comprendre la problématique des entreprises et d'y répondre avec plusieurs supports et canaux de communication en fonction de leurs objectifs et de leurs besoins.