Clara F.

I combine art direction, aesthetic sensibility, and advanced AI use to develop images, scenes, and product photography for e-commerce, catalogs, and editorial content. In the last year, I have worked professionally creating AI visuals for international fashion, retail, and home brands like Calvin Klein, Loewe, Castorama, Zalando, BUT, and OTTO, developing content for online stores, catalogs, and social media.

My approach is not just to generate images, but to build coherent visual universes, aligned with each brand's identity and aimed at better communication and increased sales. I work with editorial quality standards, visual consistency, and absolute attention to detail.

Although I come from illustration, audiovisual production, graphic, and digital design, today generative AI is a central part of my creative process, integrated with art direction, visual judgment, and user experience when the project requires it.

I am approachable, results-oriented, and committed to each project with a long-term vision, seeking stable collaborations where I can provide real value through creativity and technology.