Freelancer profile translated to English.
Back to original languageAbout Claire
After nearly two years in a HubSpot-specialized agency and two years as Sales Ops, I now help sales and marketing teams make HubSpot a true business management tool: simple, structured, and genuinely adopted by the teams.
My approach is pragmatic and field-oriented: concrete solutions adapted to your maturity level and operational challenges. I don't just configure HubSpot: I help your teams use it effectively on a daily basis.
HubSpot CRM & Outsourced Sales Ops
- HubSpot implementation, configuration, and optimization
- Structuring sales pipelines and processes
- CRM Audit & optimization recommendations
- Data cleaning, migration, and validation
- Setting up dashboards and reporting
- Automation of tasks, workflows, and sales sequences
- Marketing / Sales alignment
- Setting up performance indicators
Marketing automation & acquisition
- Nurturing workflows & marketing automations
- Conversion funnel optimization
- Integrations (Google Ads, LinkedIn Ads...)
- Custom marketing dashboards
- B2B acquisition strategy recommendations
- Connecting HubSpot with your existing tools if HubSpot is only used for marketing and you wish to keep your current CRM (Salesforce, Pipedrive, ...)
Team Training & Support
A CRM is only valuable if adopted by the teams. I therefore pay particular attention to onboarding and training:
- Training for sales & marketing teams
- Support for getting started with HubSpot
- Documentation & best practices
- Educational approach based on concrete field cases
My goal: to help you save time, make your processes reliable, and make your CRM a true growth lever by ensuring tool adoption by your teams!
French
Native or bilingual
Can work on-site
Lyon (up to 20km)
Experience
- WebconversionDigital Marketing and CRM ConsultantCONSULTING AND AUDITSSeptember 2024 - April 2026 (1 year and 7 months)Lyon, FranceImplementation and deployment of the HubSpot CRM (configuration, pipeline structuring, data management)Client support in structuring their CRM processes (sales & marketing)Conducting CRM audits and optimization recommendations (data, usage, performance)Database migration and cleaning (validation, structuring)Implementing marketing automation strategies (workflows, nurturing, segmentation)Setting up nurturing campaigns to improve inbound lead conversionCreation and management of paid acquisition campaigns (Google Ads, LinkedIn Ads)B2B marketing strategy recommendations (acquisition, conversion, funnel)Search Engine Optimization (SEO)Participation in website redesign projects
- HupsoSales OpsEDUCATION AND E-LEARNINGSeptember 2022 - September 2024 (2 years)Lyon, FranceAdministration and management of the HubSpot CRM: data structuring, pipeline management, information validationMonitoring sales performance via HubSpot (KPI tracking, results analysis, identification of growth levers)Design and automation of dashboards for sales and management teamsStructuring and optimizing sales processes (pipeline, qualification, lead tracking)Training and support for sales teams in using the CRM (onboarding, best practices)Close collaboration with marketing on lead management topics (lead scoring, nurturing, sales/marketing alignment)Contribution to cross-functional projects related to revenue performance (tools, data, organization)
- HupsoRight-hand to CEO (Internship)February 2022 - July 2022 (5 months)Lyon, FranceSales reporting and analysisParticipation in the creation of marketing campaigns and the development of advertising budgetsBilling managementParticipation in the launch of a training program
Recommendations
RD
+2
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Education
- Hubspot CertificationsHubspotImplementation du Sales Hub, Marketing Hub, Onboarding
- Master 2 Management of SMEs and Mid-Cap Companies InternationalUniversité Lumière Lyon 22022Master 2 Management des PME et ETI à l'international