About Claire
HubSpot CRM & Outsourced Sales Ops
- Implementation, configuration, and optimization of HubSpot
- Structuring of pipelines and sales processes
- CRM Audit & optimization recommendations
- Data cleaning, migration, and validation
- Setup of dashboards and reporting
- Automation of tasks, workflows, and sales sequences
- Marketing / Sales alignment
- Setup of performance indicators
Marketing automation & acquisition
- Nurturing workflows & marketing automations
- Conversion funnel optimization
- Integrations (Google Ads, LinkedIn Ads...)
- Custom marketing dashboards
- B2B acquisition strategy recommendations
- Connecting HubSpot with your existing tools if HubSpot is only used for marketing and you wish to keep your current CRM (Salesforce, Pipedrive, ...)
Training & team support
- Training for sales & marketing teams
- Support in getting started with HubSpot
- Documentation & best practices
- Pedagogical approach based on concrete field cases
French
Native or bilingual
Experience
- WebconversionDigital Marketing and CRM ConsultantCONSULTING AND AUDITSSeptember 2024 - April 2026 (1 year and 7 months)Lyon, FranceImplementation and deployment of the HubSpot CRM (setup, pipeline structuring, data management)Support for clients in structuring their CRM processes (sales & marketing)Conducting CRM audits and optimization recommendations (data, usage, performance)Migration and cleaning of databases (validation, structuring)Implementation of marketing automation strategies (workflows, nurturing, segmentation)Setting up nurturing campaigns to improve incoming lead conversionCreation and management of paid acquisition campaigns (Google Ads, LinkedIn Ads)B2B marketing strategy recommendations (acquisition, conversion, funnel)Search Engine Optimization (SEO)Participation in website redesign projects
- HupsoSales OpsEDUCATION AND E-LEARNINGSeptember 2022 - September 2024 (2 years)Lyon, FranceAdministration and management of the HubSpot CRM: data structuring, pipeline management, information validationMonitoring of sales performance via HubSpot (KPI tracking, results analysis, identification of growth levers)Design and automation of dashboards for sales and management teamsStructuring and optimization of sales processes (pipeline, qualification, lead tracking)Training and support for sales teams in CRM usage (onboarding, best practices)Close collaboration with marketing on lead management topics (lead scoring, nurturing, sales/marketing alignment)Contribution to cross-functional projects related to revenue performance (tools, data, organization)
- HupsoCEO's Right Hand (Internship)February 2022 - July 2022 (5 months)Lyon, FranceSales reporting and analysisParticipation in the creation of marketing campaigns and the development of advertising budgetsBilling managementParticipation in the launch of training
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Education
- Hubspot CertificationsHubspotImplementation du Sales Hub, Marketing Hub, Onboarding
- Master 2 Management of SMEs and Mid-Cap Companies InternationallyUniversité Lumière Lyon 22022Master 2 Management des PME et ETI à l'international