Freelancer profile translated to English.

Description

I support B2C and B2B brands in collecting customer data, enriching it, and activating it to create high-performing and profitable customer journeys.

20 years of experience, technical and business expertise developed within major international groups in France and North America.

I carry out missions from strategy to execution.

🚀CRM, Data, AI & Customer Experience Strategy

-CRM Strategy (acquisition, activation, retention, loyalty)

-Segmentation (behavioral, transactional, value)

-Product Roadmap

-GenAI Project: Definition and launch of agents for customer support

-Successful product launches

🚀Customer Experience

-Design and optimization of multichannel marketing campaigns

-Customer journey mapping and automation

-Optimization of friction points / key moments

🚀MarTech & CRM Stack

-Design and optimization of CRM / CDP architectures

-Integration and governance of customer data (API calls...)

-A/B testing, omnichannel personalization

Need an expert profile for your project? Contact me.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Aix-en-Provence (up to 50km), Paris (up to 10km), Toulouse (up to 10km)

HikariOne
Product Manager CRM, Data AI, Marketing, Martech, CDP
CONSULTING AND AUDITS
October 2025 - Today (8 months)
Aix-en-Provence, France
I am a Product Manager specializing in CRM and data marketing. I help companies turn their data into measurable growth through customer experience-centric CRM and Martech strategies.
Expert in leveraging customer data to drive growth and enhance marketing strategies.
• Mastery of CRM marketing automation to improve customer engagement and loyalty.
• Retention, loyalty, loyalty program, LTV, Average Basket, RFM Segmentation, personalization strategies
• Centralization of customer data flows and implementation of RCU / Customer 360, generating new monetization opportunities.
• Management of CRM, Martech, CDP (Customer Data Platform), CRO (Conversion Rate Optimization) digital transformation initiatives with a measurable impact on customer experience and satisfaction.
• Tech Stack: Salesforce, Marketing Cloud, Data Cloud, Klaviyo, Imagino, Hightouch, Twilio Segment, Hubspot, Adobe Campaign
CRM Salesforce Salesforce Marketing Cloud Marketing Data Analysis
COGECO CONNEXION
Digital Marketing & CRM Manager
TELECOMMUNICATIONS
February 2021 - August 2025 (4 years and 6 months)
Canada
Launch of mobile in Canada (Cogeco Mobile) and USA (Breeline Mobile)
**Salesforce CRM & Google Cloud Customer Base Management**: Customer journey communications: Welcome experience, CRM base management, and cross-sell and upsell initiatives. Marketing communications automation (emails, SMS, notifications, mobile app, digital experience). Launch of Mobile in Quebec and Ontario. Campaign management. Agile Method: Digital and communication requirements, sprint planning, user story and acceptance criteria development, product roadmap and backlog management with Jira, Kanban & Confluence.
CDP Implementation(Customer Data Platform) **Salesforce Data Cloud**: data collection, unification, and activation. Personalization, A/B Testing. Communication orchestration. Salesforce Marketing Cloud, CDP, and Interaction Studio.
**KPI & Data Analysis**: KPIs, reports, and dashboards. Conversion optimization (CRO) with Salesforce Tableau CRM & Datorama.
Salesforce Data Analysis Product Launch Telecommunications CRM
Nestlé Nespresso Canada
Audience and Performance Campaign Specialist
AGRICULTURE
December 2018 - February 2021 (2 years and 3 months)
Montréal, Canada
Management of a media budget >$2.5M. Double-digit growth each year!
**CDP and DMP Implementation**: strategy for collecting, segmenting, and unifying customer data from multiple sources such as online data (website, media) and offline data (CRM data).
Segmentation Strategy(first-party, second-party, and third-party data): targeting and activation. Reports and KPIs. Persona creation. Implementation of use cases: frequency capping, media optimization, website personalization, Multi DSP.
**Acquisition & Retention Campaign Management**: strategy, agency briefs, budget & team management. Deliver an integrated digital marketing campaign plan to achieve double-digit growth. Deliver a 360 communication plan and a digital customer journey with message, audience, and platform. Use of Adobe Campaign.
**Digital Implementation**: always-on campaigns on social media, A/B testing, and personalization of website and e-commerce.
**Process Management**: process improvement and mobilizing teams around best practices and training.
Campaign Management Digital Marketing Strategy Customer Segmentation Conversion Rate Optimization (CRO) Personalization

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Mini MBA Business Administration & Management
Desautels Faculty of Management, McGill University in Montreal (Canada)
2022
Mini MBA Business Administration & Management
BAC +5 or Master's in Computer Science and Project Management
Groupe 4 - Marseille
2008
Informatique et Management de projet

Check out Claire's education

Claire Pasqué

Product Manager CRM AI Data Marketing Martech

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