Freelancer profile translated to English.
Back to original languageAbout Claire
Welcome!
Do you want to increase your brand awareness? Create preference & loyalty? Clarify your positioning? Find a brand name? Imagine a unique space? Stand out in the lifestyle sectors: food & beverage, beauty & care, travel, fashion, design, retail, hospitality & workplace?
I innovate and break the codes for committed & ambitious projects in:
🏆 Strategy & Branding
✨ Interior & Event Design
☀️ Specializing in the art of (living) well & the art of (receiving) well
Learn More: https://urlr.me/paQdD9
♟️Brand Strategy
- Image Audit & Market Analysis
- Competitive Benchmark & Sector Analysis
- Value Proposition & Reason for Being
- Positioning & Brand Platform
- Extension Strategy
- Brandbook
💎Brand Identity
- Naming & Baseline
- Creative Concept & Communication Axes
- Creative Direction & Art Direction Management
- Visual Identity, Logo, Graphic/Iconographic Charter
- Manifesto & Storytelling
- Editorial/Verbal Strategy - Tone of Voice
- Brand Messaging
- Content & Social Media Strategy
- Image Art Direction & Photo/Video Shoot Management
👁️Trend Bureau
- Trend Monitoring & Socio-cultural Study
- Consumer Insight Detection & Strategic Planning
- Inspirational & Prospective Reports
🎢Brand Experience
- Merchandising Concept
- Experience Platform
- Packaging & Delivery Experience
- Styling
- Proposed Experiences & Uses
- Event Concept
- Event Design / Pop-up Restaurant – Pop-up Store
- Collaborations
- Menu Creation
- Definition of Service & Product Offerings
🏨Space Design
- Commercial Architecture
- Zoning, Customer Journey & Layout
- Furniture Principles – Custom/Selection & Purchase
- Decoration
- Storefronts & Scenography
- Space Integration of Identity & Signage
- Merchandising Strategy
👉Let's work on your brand experience to give you power and coherence, in line with your objectives.
✋I respond in less than 2 hours, shall we discuss it?
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Marseille (up to 50km), Nice (up to 50km), Montpellier (up to 50km), Lille (up to 50km)
Experience
- MarygoCreation of a new store conceptRETAIL (SMALL BUSINESS)May 2024 - Today (2 years and 1 month)Ongoing project. Creation of a new brand of "experience store" boutiques. Work on both the concept and the brand.
- JANKACreation of a travel pastry shop in BelgiumRETAIL (SMALL BUSINESS)May 2023 - Today (3 years and 1 month)Ongoing project. Creation of a pastry shop specializing in travel pastries, in Belgium.
- MaareneCreation of a body scrub brandFASHION AND COSMETICSJuly 2023 - November 2023 (4 months)Creation of a brand of body scrubs, both exfoliating and moisturizing, that celebrate the power of women.
Reviews
Recommendations
KM
FU
+3
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Education
- Visual MerchandiserStudio des arts déco2022
- Interior decorator / space designerStudio des arts déco2022Recherches et formation personnelles : Feng Shui Formation intensive en architecture d'intérieur option décoration : - état des lieux / plans / coupes / élévations - Perspectives / croquis - couleurs / matières / matériaux / lumière / textiles - agencement - concept - Tendances - Home staging - Moodboard et planches déco - DCE - éco habitat - Domothérapie - Règlementation - ERP / PMR - histoire du design - Autocad - Photoshop - Sketchup - Vray