Freelancer profile translated to English.
Back to original languageAbout Claire
Hello,
I am Claire Barrazza, a freelance Art Director specializing in the creation of brand identities and packaging.
I design brand identities and packaging conceived to enhance your positioning, increase your perceived value, and support your business development.
I assist companies, brands, and entrepreneurs in building coherent, distinctive, and strategic visual universes. My approach is not limited to aesthetics: each project is designed to strengthen brand positioning, enhance its offering, and create a memorable experience for its customers.
With a background in marketing and over 6 years of experience in art direction, I create visual identities that combine creativity, strategic relevance, and commercial effectiveness.
My areas of expertise:
// Visual Identity & Branding
- Logo creation
- Brand platform and territory
- Graphic charter
- Visual universe
- Art direction
// Packaging
- Label design
- Primary and secondary packaging
- Gift boxes and limited editions
- Range variations
- Production monitoring
I work on both new brand creations and the redesign of existing identities.
My references include projects in the wine, spirits, cosmetics, retail, wellness, and industry sectors.
Do you have a branding or packaging project? Let's talk.
Portfolio: colorama-studio.com
French
Native or bilingual
English
Fluent
Can work on-site
Bordeaux (up to 50km), Bordeaux (up to 100km), Angoulême (up to 100km), Poitiers (up to 100km), Paris (up to 100km)
Experience
- Celio
On Malt
Creation of sample packaging for Celio perfumesRETAIL (LARGE RETAILERS)May 2026 - May 2026As part of this project, I created the graphic design for 4 samples corresponding to the different fragrances in the Celio range. The work included adapting the design for each fragrance, while precisely respecting the creative brief, the brand identity, and all the regulatory information and constraints related to packaging. Particular attention was also paid to the visual consistency of the range and the quality of the production-ready files. - SolCreation of a new visual identity / Artistic and strategic directionENTERTAINMENT AND LEISUREOctober 2025 - December 2025 (2 months)Paris, FranceComplete visual identity creation mission including in-depth strategic analysis.The work focused on defining the brand's positioning, values, and differentiating factors, before developing the artistic direction and branding.The mission included the creation of the visual territory (logo, color palette, typography, graphic universe) as well as the initial applications to ensure global and lasting consistency.
- ISIDORE LEROYGraphic DesignerSeptember 2024 - October 2024 (1 month)Bordeaux, FranceRetouching of wall decorations for adaptation into high-end wallpaper.
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Education
- Master / Communication, Advertising & Digital StrategyINSEEC2015
Certifications
- Communication, Advertising & Digital StrategyINSEEC2015