Freelancer profile translated to English.
Back to original languageAbout Chrys
Facebook Ads | Meta Ads | Media Buyer E-commerce & DTC
I am Chrys, a Facebook Ads / Meta Ads specialist for e-commerce and DTC brands.
I help companies manage, optimize, and scale their Meta Ads campaigns with a profitability-oriented approach: acquisition, creative, tracking, and overall performance.
My goal:
Transform your Facebook Ads campaigns into a real growth engine.
🚀 Meta Ads Results
✔️ +€9M in revenue generated for a supplement brand
✔️ €15K → €116K in monthly revenue in 3 months for a skincare brand
✔️ Budgets managed: €5K to €200K+/month
✔️ Simultaneous management of 7 to 9 e-commerce brands
🎯 What I do for you
Facebook Ads & Meta Ads
- Creation and structuring of Meta Ads campaigns
- Facebook Ads Scaling
- Daily performance optimization
- E-commerce & DTC acquisition
- Management of MER, nCAC, ROAS, and margin
- Tracking & performance analysis
🎨 Creative Strategy
I intervene on:
- Marketing angles & hooks
- UGC and creator briefs
- Creative testing
- Ad performance analysis
- Meta Ads ad optimization
High-performing creative is never by chance:
It's a method
📈 Reporting & Management
- Clear and actionable reporting
- Weekly recommendations
- Business KPI analysis
- Continuous optimization of Meta Ads campaigns
💻 Platforms mastered:
✔️ Facebook Ads
✔️ Meta Ads
✔️ Instagram Ads
✔️ TikTok Ads
✔️ Snapchat Ads
My experience
- 2+ years in e-commerce agency on Meta Ads & growth
- 4 years of retail management at Foot Locker
Why work with me?
✔️ Facebook Ads & Meta Ads Expert
✔️ Acquisition + business vision
✔️ Profitable growth-oriented approach
✔️ Strong e-commerce & DTC expertise
✔️ Transparent and proactive communication
Daily rate from €199 to €500 depending on the mission
📩 Need a Facebook Ads / Meta Ads Media Buyer to scale your brand?
Let's discuss 🤝
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km), Lille (up to 50km), Lyon (up to 50km), Toulouse (up to 50km), Bordeaux (up to 50km)
Experience
- Heracles MarketingPerformance Manager | Media BuyerE-COMMERCESeptember 2023 - May 2026 (2 years and 8 months)Paris, FrancePerformance Manager and Creative Strategist Meta Ads for 7 to 9 e-commerce brands (beauty, wellness, Art Gallery). Monthly budgets from €5K to €100K+.My approach goes beyond ad ROAS: I manage performance as a growth partner, with a complete business vision (MER, incremental acquisition cost, net margin, LTV). Every euro invested must contribute to overall profitability, not just the ad dashboard.Scope of intervention:- Structuring and scaling Meta Ads accounts (acquisition, retargeting, retention)- Creative strategy: briefing, iterative testing (hooks, angles, formats), creative performance analysis- Data management: CPA, ROAS, MER, contribution margin- Direct collaboration with UGC and design teams to produce assets that convert**Remarkable Result**: Increase from €15K to €116K in monthly revenue in 3 months for a women's skincare brand, exceeding the annual target in Q1.
- Bizon solutions (agence Amazon n°1 en Europe, Publicis Groupe)Amazon Account ManagerE-COMMERCESeptember 2022 - July 2023 (10 months)Clichy-sous-Bois, FranceManaged a portfolio of 4 to 8 FMCG/beauty/hygiene brands on Amazon FR, including Lashilé Beauty, Colgate, and Alfapac.Main responsibilities:- SEO and content optimization of product listings (titles, bullets, A+, Stores) — improving conversion rate by +15% to +30% depending on the accounts.- Amazon Ads management (Sponsored Products, Brands, Display) and Amazon DSP — managing monthly budgets of €10K to €50K+- Operational monitoring: catalog availability, FBA/FBM logistics, Buy Box, management of peak periods (Prime Day, Black Friday)- Weekly performance reporting and strategic recommendations to brands
- Foot lockerAssistant Manager – RetailSPORTSApril 2019 - July 2023 (4 years and 3 months)Paris, FranceAssistant Manager at Foot Locker, responsible for a team of 20 people and an annual revenue of €5M.Daily management of commercial performance: monitoring KPIs (average basket size, conversion rate, revenue/m²), leading the sales team, managing inventory and commercial peak periods (Back to School, Black Friday, sales).What this experience taught me and which I apply today in digital:Read performance through numbers, not intuitionManage business objectives, not just media metricsUnderstand the end-to-end customer journey, from first contact to purchasePromoted from salesperson to manager in 3 years, youngest AM in the district.
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Education
- Master Degree - Marketing, Fashion & DesignLISAA Paris2025Master Degree - Marketing, Fashion & Design
- Bachelor Degree - Digital Marketing & E-business89 SCHOOL2023Bachelor Degree - Marketing digital & E-business
Certifications
- IELTSBritish Council2023