Freelancer profile translated to English.

Description

Senior SEO Consultant with 7 years of experience, I drive SEO strategies for e-commerce and international sites. I bridge the gap between business strategy, technical, content, link building, and automation.

I work with companies to structure their organic acquisition, unlock new markets, and industrialize their SEO processes using AI.

International & E-commerce SEO

Multi-market SEO management for high-catalog sites.

SEO strategy per market (FR, ES, US, SG, IT)
Semantic hubs and product category structures
International migration and hreflang
Data-driven monitoring (Botify, GSC, DataForSEO, Ahrefs)

GEO (Generative Engine Optimization)

Visibility in generative AI search engines (ChatGPT, Perplexity, Gemini, Google AI Overviews).

Business prompt mapping
Entity work, structured data, and authority
Sourced presence on platforms cited by LLMs
Measurement via Brand Radar and LLM SOV

Automation & AI applied to SEO

Industrialization of SEO processes via Make and AI agents.

In-house automated audit tools (product catalog, on-page, listings)
Link building internalization
Dedicated AI agents (sourcing, monitoring, GEO)

SEO Audit & Consulting

Comprehensive SEO audit (technical, semantic, link building)
Prioritized recommendations and business roadmap
ROI-oriented reporting

SEO Training & Coaching

Skill development for marketing and SEO teams.

Some references: Dayuse (SEO specialist, 5 markets, 2022-2024) · CEDEO – Saint Gobain (SEO Project Manager, since 2024).

Feel free to contact me for an audit, a long-term mission, or ad-hoc consulting, I respond within 24 hours.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Women and men
Redesign
RETAIL (SMALL BUSINESS)
November 2025 - December 2025 (1 month)
Audit of the existing site's SEO (crawl + indexation diagnostics: robots/noindex/canonical, crawl quality, redesign risks).
Mobile performance analysis via PageSpeed Insights: identification of the main CWV bottleneck (LCP ~6s) and optimization recommendations (blocking resources, cache, images).
EN keyword research/qualification: cleaning, deduplication by SERP intent, exclusion of out-of-scope B2C terms, clustering, and prioritization based on US volumes.
Competitor analysis (US): analysis of strategies (brand awareness/backlinks vs. low SEO), identification of opportunities and SERP patterns.
Design of a new "SEO-first" EN/FR architecture: offer category pages (overview + product listing), module/use case sub-pages, Resources hub.
Creation of semantic guidelines & page templates (category, product/module, guides) + redesign action plan (migration/301, GSC/GA4 tracking, post-go-live testing).
Deliverables: presentation deck, architecture diagram, Excel files (structure, prioritized findings, mapping/action plan).
SEO Redesign International SEO SEO Audit SEO E-commerce SEO
Saint-Gobain
SEO Project Manager
CIVIL ENGINEERING
September 2024 - Today (1 year and 9 months)
Paris, France
As an SEO Project Manager at Cedeo (Saint-Gobain), I work on optimizing the e-commerce site, specializing in the distribution of plumbing, heating, and bathroom equipment. My main responsibilities:

Technical and content SEO: comprehensive audits, internal linking optimization, Hn structure, and editorial strategies to improve rankings and capture qualified traffic for BTP/sanitary queries.

Keyword research and search intent: in-depth studies combining Ahrefs and Search Console, with systematic verification of intent on the SERP before any content recommendation.
Automation of expanded offering analysis (Make + AI): design and deployment of a Make workflow that automatically analyzes product listings from the expanded offering to detect recurring SEO issues (tags, duplicate content, poor descriptions, keyword opportunities). The system processes the catalog on a large scale where manual review would have been impossible, and prioritizes listings for rework.

AI agent for monitoring and forum responses (Reddit): development of a semi-automated agent that monitors relevant discussions (plumbing, heating, DIY), scores opportunities based on business criteria, and generates contextualized responses under a dedicated persona. Objective: brand presence and visibility acquisition in conversational spaces where B2B and individual buyers seek technical advice.
Data-driven link building: automation of sourcing via Ahrefs API combined with a catalog of link platforms, to exclude existing referring domains and score opportunities based on theme, DR, and organic traffic criteria.

Performance monitoring: continuous tracking via Search Console and Ahrefs, adjusting actions according to KPIs (impressions, average positions, conversions) to maximize SEO ROI.
E-commerce SEO SEO Link Building AI Agent GEO Claude Code
SAS WebMyDay
SEO Coach
EDUCATION AND E-LEARNING
August 2024 - September 2025 (1 year and 1 month)
• Coaching learners in one-hour one-to-one sessions as part of the SEO certification.

• Personalized mentoring to help structure their SEO projects: defining objectives, implementing strategies, and practical advice.

• Monitoring deliverables for final defense and validation of acquired skills.

• Transmission of a pragmatic and results-oriented SEO methodology.

• Adaptation to different levels of expertise and specific learner needs.
SEO Coaching SEO Training SEO Audit SEO Tools Editorial Planning