Freelancer profile translated to English.

Back to original language

Description

IN 3 POINTS

✅ Experiences:

- 12 years in Start-up & Scale-up.

💪 Skills:

- Wordpress development

- Recommendation and implementation of SEO optimizations (under wordpress)

- Product Management

🚀 My mission:

- Helping digital companies achieve their product & business goals.

MY SKILLS

Expert WordPress & WooCommerce:

- Create a high-performance and turnkey website (showcase or e-commerce)

- Complete redesign of website under wordpress and/or woocommerce.

- Create and integrate prototypes into a wordpress site.

SEO:

- Identify high-potential semantic opportunities to increase natural traffic.

- Optimize current landing pages to improve conversion rate.

- Optimize the SEO performance of web pages (internal linking, semantic markup, loading time ...).

Web Analysis & KPIs:

- Explore customer journeys and conversion funnels to identify high-impact opportunities.

- Build analytics reports to manage and track marketing and product results.

- Define a measurement strategy and an effective tagging plan.

Product Management:

- Optimize customer journeys to improve the conversion rate of an existing product.

- Define the key steps to ensure the success of a new product on a market.

- Complete UX / functional redesign of an existing product.

LET'S DISCUSS IT

I propose a first exchange to better understand your context and objectives and adapt my support proposal according to your needs and your budget.

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Rennes (up to 100km)

Evaneos
Lead Product Manager
TRAVEL AND TOURISM
September 2018 - Today (7 years and 9 months)
Paris, France
Evaneos.com:

Evaneos is the leading marketplace in Europe for 100% tailor-made trips.
Evaneos' mission is to connect travelers with selected professional local agents around the world to create authentic and 100% tailor-made trips.

Product scope:

Traveler marketplace

Missions:

Definition of the Traveler Product Strategy.
Definition of objectives and KPIs for product teams.
Identification, prioritization and testing of product initiatives with high user impact.
Implementation of an AB test strategy to accelerate value creation.

Some results (2019):

+14% qualified quote request for the "new mobile visitor" segment.
+20% travel sales for the "Join a group" traveler segment.
Launch of the "Evaneos Experiences" concept (https://www.evaneos.fr/islande/que-faire/)
Product management Lean startup Web analytics User Experience Design SEO AB test Marketing Marketplace
LaFourchette, A tripAdvisor company
Product Manager | Search & Navigation
E-COMMERCE
December 2012 - January 2015 (2 years and 2 months)
Paris, France
Lafourchette.com:

LaFourchette is the leading online restaurant booking marketplace in Europe and Latin America.
LaFourchette allows consumers to easily find a restaurant, check its real-time availability, book a table in seconds and receive an instant booking confirmation 24/7.

Product scope:

Consumer marketplace (website and mobile application)

Missions:

Improvement of navigation and search functionalities.
Improvement of onboarding for new visitors.
Implementation of a personalized landing page creation tool dedicated to Adwords campaigns.
Implementation of Product reporting inspired by the AARRR model (Acquisition>Activation>Retention>Revenue>Referral)

Some results:

+30% of searches with results from LaFourchette's search engine
20% decrease in bounce rate on restaurant lists and 10% on restaurant pages.
12% decrease in CPA of Adwords campaigns on a priority group of keywords.
Product management Landing page Web analytics User Experience Design SEO AB Test Market research
FoodChéri
Co-founder | Food Manager
RESTAURANTS AND FOOD SERVICE
November 2014 - December 2015 (1 year and 1 month)
Paris, France
Foodcheri.com:

FoodChéri is an on-demand delivery service of delicious, fresh, homemade, healthy and gourmet dishes.
FoodChéri's mission is to democratize access to healthy and sustainable food.

Missions:

Launch of an Android mobile application for delivery drivers.
Definition of the offer: range, recipes and healthy and trendy menus
Complete management of food operations: sourcing, production, packaging | HR & costs).

Some results:
Monthly order growth > 40%
Fundraising of 1 million in Sept. 2015 (https://www.maddyness.com/2015/09/17/foodcheri/)
Product management Recruitment Fundraising Business plan Marketing Market research Pricing strategy Management control