Freelancer profile translated to English.

Description

I align **image, communication, and revenue**: from brand platform to pipeline (acquisition → conversion → retention).

Ex-CMO/CCO (15+ years).

I design brand & communication strategiesbuilt to sell**: clear value proposition, converting storytelling, prioritized channels, **continuous measurement(CAC, LTV, ROAS, payback, MQL/SQL).

What I deliver

**Revenue-ready brand platform**: messaging, proof points, offers, pricing/packaging, objections & RTB.
**Managed 360° communication**: social playbook, conversion-oriented content, influence, RP-to-Pipeline (angles → coverage → tracked traffic → leads).
**GTM & Monetization**: launch sequence, landing & CRM, paid tests, dashboard (acquisition, conversion, cart, retention).

*Fractional CMO**: 90-day roadmap, **revenue OKRs**, management rituals, team coaching. **Method**: diagnosis (72h) → **revenue KPI tree→ sprints (creative, PR, paid/CRM) →weekly review(tests, ROI, learnings).

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 20km)

Koala Interactive (Wyylde.com)
Chief Marketing Officer
SOCIAL NETWORKS
February 2022 - June 2025 (3 years and 4 months)
Levallois-Perret, France
Expanded the Marketing Department **from 3 to 10 employees**, fostering a high-performance culture.
Achieved45% revenue growththrough optimized acquisition strategies.
*Reduced Customer Acquisition Cost (CAC) by 5%via targeted digital campaigns.
Managed a€4M marketing budgetfor strategic investments. Aligned marketing efforts with growth initiatives.
Oversaw Brand & Communication, Acquisition, Partnerships, and Customer Care departments.
Growth Strategy Revenue Management Business Operations Cross-functional Team Leadership Financial Analysis
CASTALIE SAS
Head of Customer Success
ENVIRONMENTAL
March 2020 - January 2022 (1 year and 10 months)
Boulogne-Billancourt, France
Led CASTALIE's B2B customer success strategy for **growth and retention**.
Enhanced internal capabilities through **coaching and mentoring**.
Worked with leadership to improve client satisfaction and **operational efficiency**.
Recruitment OKR Reporting Project Management Customer Experience
Micro-entreprise
Independent Consultant
CONSULTING AND AUDITS
July 2018 - February 2023 (4 years and 7 months)
Paris, France
Recruitment - Management - Operations/Customer Relations - AgilePM® Certified
Part-time Strategic Advisor and CCO.
Recruitment Team Management Agile Methodology Project Management Lean Management