Freelancer profile translated to English.

Description

SEO, digital visibility strategy, and Generative Engine Optimization (GEO) consultant. For over 20 years, I've been helping companies develop their traffic, visibility, and online customer acquisition.

My digital journey began in the early 2000s in the online tourism sector, where I quickly moved from sales to sales manager at FranceHotelReservation. This experience gave me a concrete understanding of performance-oriented marketing and demand generation.

In 2006, I joined Qcnscruise, where I took charge of the marketing department before specializing in natural referencing (SEO) and traffic acquisition strategies.

Since then, I've been assisting companies in improving their visibility on Google and search engines, as well as adapting their strategies to new AI-based search engines through Generative Engine Optimization (GEO).

My approach is based on three pillars:

✔ Strategic SEO: analysis, audit, and optimization to improve positioning

✔ Content Strategy: creation of high-performing content to capture search intent

✔ Visibility on AI engines: optimization for LLM-generated responses and new search uses

🎯 Goal: generate qualified traffic, strengthen visibility, and convert this audience into business opportunities.

I work on, among other things:

- SEO Audit

- SEO and Content Strategy

- Technical and Semantic SEO Optimization

- Editorial SEO

- Generative Engine Optimization (GEO)

- Visibility strategy in search engines and AI

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Italian
Conversational

Workplace preferences

Remote only

Primarily works remotely

Novalytiks - Tendances.media
SEO Manager
TECH
January 2022 - Today (4 years and 5 months)
Nice, France
- Increase website visibility on search engines
- Organic Traffic Analysis (Google Analytics)
- Technical SEO Audit
- Carry out Netlinking campaigns
- Web content semantic analysis
- Mastery of Regex and Xpath
- Mastery of Office Suite (Word, Excel, Powerpoint)
Cruiseline Sam
SEO Manager
TRAVEL AND TOURISM
March 2015 - February 2021 (5 years and 11 months)
Principauté de Monaco
- Increase website visibility on search engines
- Organic Traffic Analysis (Google Analytics)
- Technical SEO Audit
- Carry out Netlinking campaigns
- Web content semantic analysis
- Knowledge of JavaScript, PHP, Apache, HTML
- Mastery of Regex and Xpath
- Domain name management (Purchase, renewal)
- Mastery of Office Suite (Word, Excel, Powerpoint)
- Mastery of Google Ads
QcnsCruise
Marketing Director
TRAVEL AND TOURISM
May 2006 - November 2013 (7 years and 6 months)
Principauté de Monaco
*Market analysis for French, Italian, Spanish in the cruise sector.

*Customer acquisition and loyalty strategy:

- Management and allocation of marketing budgets (Natural Referencing, Paid Referencing, CRM, Partnerships, file rentals, tracking...)
- Organization of media agencies and communication agencies acting as service providers (emailing router, advertising agency, affiliate platform...)

*Online marketing campaign management:

- Implementation of commercial actions in relation with sales teams through newsletters, advertising communications...

*Analysis of campaigns and implemented marketing levers:

- Monitoring of competitor campaigns
- Study of the ROI of actions

SEO Optimization
- Website creation, design of specifications for graphic designers and developers
- Website and page code content audit (Meta, HTML, Flash...)
- Study of website positioning on search engines.
- Competitor benchmarking (technology, positioning, web marketing...)
- Analysis of SEO trends on the web.
- Management of web page content optimization for natural referencing.
- Monitoring traffic volume and analyzing post-campaign statistics from tracking tools for reporting.

SEM Optimization
- Implementation of a multi-channel and multi-platform strategy (Adwords, Bing, Yahoo...) by event and by country.
- Editing and analysis of performance reports for campaign optimization
- ROI analysis based on allocated budget