Christophe D.

Design and deployment of Metabase dashboards to analyze the performance of Doctolib's Careers site. Conducted a comprehensive audit of the database to assess data quality, structure, and usability, then created dedicated views and models to structure analyses. The mission also included in-depth work on classifying acquisition channels to ensure reliable traffic source performance reporting. The process concluded with the creation of Metabase reports and dashboards intended to provide teams with a clear, actionable, and decision-oriented view of key site KPIs.

Implementation of a server-side e-commerce tracking architecture for Upway across multiple countries. The mission included auditing existing tracking, identifying discrepancies between Shopify and GA4, and then fully implementing a server-side setup: sGTM container, tracking server configuration via AddingWell, deployment of GA4, Google Ads, and Meta Ads tags server-side, GTM script proxying, cookie restore, testing phase, and go-live. Objective: to improve data reliability, enhance order retrieval, and reduce data loss related to browsers and ad blockers.

Deployment of tracking for the Adecco group's new mobile application with a dual objective: to ensure reliable user event reporting in the group's BI and to establish robust mobile attribution measurement. The mission included defining and implementing the tracking plan, integrating Adjust for installation and conversion tracking, and connecting to various ad platforms to precisely measure campaign performance. The system implemented allowed for feeding Power BI with reliable and actionable data for marketing and product management.