About Christine Sander
Strong narratives stay with people.
Editorial strategist and copywriter working across luxury, culture, and social storytelling.
Based in Paris since 2017, I collaborate with premium and luxury brands across hospitality, beauty, jewellery, wine & spirits, and automotive, helping shape narratives, editorial ecosystems, and culturally relevant brand platforms for international audiences.
Originally trained in dramaturgy and media studies, I approach communication through both narrative thinking and strategic structure, combining editorial direction, tone of voice, content development, and end-to-end social media management with a strong understanding of audience behavior and platform dynamics.
From long-term brand development to focused strategic missions, I work across positioning, storytelling, social ecosystems, campaigns, and high-value editorial projects.
Danish
Native or bilingual
English
Native or bilingual
French
Conversational
German
Basic
Can work on-site
Paris (up to 10km)
Experience
- KORLOFF PARISSenior Social Media Manager, Copywriter, TranslatorLUXURY GOODSJanuary 2025 - Today (1 year and 5 months)Paris, FranceSocial Media Manager, Copywriter & Translator for Korloff Paris. Copywriting, newsletter content, translations, KPI monitoring, monthly reporting, content creation, and provided strategic insights and recommendations.
- Mazarine AgencySenior Social Media Manager, Copywriter for Orient ExpressLUXURY GOODSJanuary 2025 - February 2026 (1 year and 1 month)Paris, FranceSocial Media Manager & Copywriter for Orient Express’ Italian properties — Orient Express La Minerva and Orient Express Venezia. Responsible for editorial planning, content orchestration, creative briefings, copywriting, team management, KPI monitoring, monthly reporting, and delivering strategic insights and recommendations.
- Mazarine AgencySenior Social Media ManagerLUXURY GOODSFebruary 2020 - November 2024 (4 years and 9 months)Paris, France
- Social Media Management: Managed accounts for major brands, including L'Oréal Paris (11M followers), Brugal 1888, Edrington (25K followers), and Explora Journeys (55K followers).
- Editorial Planning: Developed monthly editorial calendars for campaigns, always-on content, and key consumer and brand milestones.
- Project Management: Oversaw end-to-end project execution to ensure timely delivery and alignment with brand objectives.
- Copywriting: Created compelling, on-brand copy tailored to diverse digital platforms and audiences.
- Content Development: Conceptualized content ideas, created briefs, and collaborated with creative teams to produce engaging materials aligned with brand image.
- Strategic Planning: Provided short- and long-term strategies, including recommendations for touchpoints, tone of voice, content pillars, and audience engagement.
- Performance Analysis: Delivered monthly and yearly reports analyzing KPIs and content performance (using Sprinklr and Emplifi) to optimize strategy and outcomes.
- Team Leadership: Supervised, mentored, and provided feedback to social media managers.
- Recruitment: Recruited and onboarded social media managers and interns.
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master of Arts: Media & Communication in the Creative IndustriesMalmö University2018
- Bachelor of Arts: Dramaturgy & Performance DesignAarhus University and Roskilde University2012