Description

AI and digital transformation advisor with 15+ years of experience helping enterprises discover, design and deliver AI

responsibly – from first prototype to scaled adoption. Most recently built an enterprise AI Hub & Factory at Lundbeck,

delivering around ten Gen/AI use cases into production alongside cross-functional squads of business and technical

colleagues. My approach is co-creative and pragmatic: facilitate workshops, build working prototypes, translate between

stakeholders, and keep an honest eye on value, ethics and limitations. Daily user of ChatGPT, Claude and Gemini; actively

following agentic AI and responsible-AI design patterns. Denmark is home, with my wife and two children, and writing

science fiction novels keeps the creative side alive.

Industry field of expertise

Languages

English
Native or bilingual
German
Native or bilingual

Workplace preferences

Can work on-site

Copenhagen (up to 50km)

ImpactWorks
Independent Advisor – AI & Digital Transformation
DIGITAL AND IT
September 2025 - Today (9 months)
Denmark
Advising Life Science and adjacent clients on AI strategy, use-case discovery and adoption – from first prototype to scaled rollout.
artificial intelligence Omnichannel Strategy & Execution Project Management Cross-Functional Programme Delivery
H. Lundbeck A/S
Director & Head of Omnichannel Platform Capabilities, Analytics & AI
June 2021 - August 2025 (4 years and 2 months)
Copenhagen, Denmark
Built and led a >50 FTE organisation spanning AI, analytics, CRM and marketing technology across ~60 affiliates, with a ~35 M DKK annual budget, reporting into the EVP Commercial.
– Launched the AI Hub & AI Factory, delivering ~10 AI/GenAI use cases into production within 12 months – from first prototype through scaled adoption, with measurable impact on commercial KPIs
– Defined the enterprise AI roadmap and use-case pipeline, prioritising initiatives by business value, technical feasibility and responsible-AI risk
– Designed the MLOps and data-consent guardrails that enabled safe, auditable AI adoption across a regulated global pharma environment
– Facilitated co-creation workshops across marketing, sales, data and medical; translated ambiguous business problems into clear user requirements and working prototypes
– Built the cross-functional operating model – 4 DevOps squads uniting business and technical colleagues – increasing sales per impacted customer by 6–12%
– Crafted executive decision narratives and business cases that secured multi-million DKK investment and sustained C suite sponsorship for AI
Bayer AG (incl. Bayer Pharma AG & Bayer Yakuhin)
Deputy Director / Associate Director – Strategy & Digital Marketing
July 2008 - May 2021 (12 years and 10 months)
Berlin, Germany
Six roles over 13 years, progressing from first digital hire to Deputy Director. Led digital strategy and delivery across ~120 markets and a 50 FTE organisation.
– Developed the Data Science strategy and business case for the Executive Committee, reimagining roles, processes and guardrails for a data- and AI-enabled pharma organisation