Description

Chris is a seasoned Sales Leader with over 25 years of experience helping organisations strengthen their commercial performance and achieve sustainable growth. Chris and his business partner founded Lumexa Partners with a clear purpose: to help businesses unlock their potential and achieve meaningful, measurable success.

Chris has built insight-led, high-performing sales cultures and forged strategic partnerships across retail, trade and distribution networks. He’s known for simplifying complexity, aligning teams, and enabling confident, data-driven decisions.

With experience across the UK, Europe, and Asia-Pacific, Chris brings a global perspective and practical commercial expertise to every organisation he supports. His depth in CRM discipline, strategic account management, pricing, and channel optimisation fuels his mission to guide businesses as they navigate growth, improve profitability, and build resilient strategies.

Chris believes success is best when shared. Whether mentoring leaders, advising on go-to-market plans, or helping teams refine their commercial approach, he is passionate about empowering others to thrive.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

QBYSS Lighting,
UK Commercial Manager
TECH
July 2025 - October 2025 (3 months)
Bedford, UK
Led national commercial and operational strategy, reporting to CEO/CTO, with full P&L responsibility.
Drove new market entry and partnership development, strengthening brand position.
Led a cross-functional team of 4, establishing a high-performance culture.
Secured new local authority framework opportunities through strategic collaboration.
Commercial strategy
Bristan Group,
Key Account Manager
RETAIL (LARGE RETAILERS)
March 2024 - July 2025 (1 year and 4 months)
Tamworth, UK
Managed multi-million-pound national accounts across leading plumbing and heating merchants (UKPS, JT Atkinson, Duftons, Fortis, NBG).
Delivered 12% YOY revenue growth through strategic account planning and promotional initiatives.
•Introduced Joint Business Plans (JBPs) with key partners, improving performance visibility.
Coached a regional team of 3 BDMs, embedding value-based sales practices.
Improved forecasting accuracy using Salesforce CRM.
Business development Account Management Joint Business Planning Salesforce
Rolawn,
UK Sales Manager
AGRICULTURE
February 2023 - March 2024 (1 year and 1 month)
York, UK
Owned national P&L and sales strategy for the UK's leading landscaping and turf brand.
Delivered 8% sales growth YOY while enhancing customer retention via 12-month plans.
Strengthened national buying group partnerships (Fortis, NBG, H&B, Selco, MKM, Howarth Timber).
Reported to the board with insights driving SKU optimisation and margin expansion.