Freelancer profile translated to English.
Back to original languageAbout Chloe
👩🏻💻 Social Media & Emailing Consultant | +7 years of experience
🔥 I help e-commerce brands turn their audience into customers (social media & emailing)
🤝 +20 companies supported | Rated 5/5 on all missions
💌 Response within a maximum of a few hours
🌸 WHY HIRE ME?
Does your marketing take up too much time, your content doesn't convert, and your emails are missing out on sales? My role is simple: to transform your visibility into revenue.
I support e-commerce brands that want to:
→ structure a marketing strategy focused on acquisition & conversion
→ clarify their positioning to sell more easily
→ professionalize their communication to inspire confidence
→ turn their social networks and emails into sales levers
🌸 MY SERVICES
→ Social Media Strategy
Development of editorial strategies designed to attract the right prospects, create engagement, and generate sales.
→ Social Media Management
Creation, planning, and management of content, community animation, and social media piloting (Instagram, Facebook, LinkedIn, TikTok), with a performance and conversion-oriented approach.
→ Emailing
Creation and optimization of email campaigns and scenarios (newsletters, e-commerce flows) to convert, re-engage, and retain your customers.
→ Video Editing
Editing dynamic short videos (Reels, Shorts) designed to capture attention & emotion.
🌸 SOME REFERENCES
ActuKiné, SCPS Assurances, La Ressourcerie Créative de Lyon, Anakine, Karos, Satisform, Cepelec, La Petite Bergerie, Couleur Coiffure, Removo, Bizon, etc.
🌸 ABOUT ME
With over 6 years of experience working with VSEs, SMEs, and large groups, I have supported organizations with very different realities. Today, I put this expertise at the service of e-commerce brands.
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- Couleur CoiffureSocial Media ManagementFASHION AND COSMETICSOctober 2025 - Today (8 months)Lyon, France📍Objective: enhance expertise and increase local visibility.Creation of weekly content highlighting the salon's life:→ renovations and redecorations→ hairdresser training and skill development→ new products, treatments, and hair techniques→ before/after results and client feedbackRedesign of the feed's visual style to modernize the salon's image: visual harmonization, reel covers, etc.Results:→ +53.6K views in 1 month→ Videos with +90K organic views→ Modernized and more impactful brand image→ Increased engagement→ Strengthened bond between the salon and its local clientele
- RemovoMarketing & Communication ConsultantARTS AND CRAFTSOctober 2025 - Today (8 months)Angers, France📍Objective: establish the franchise locally, develop brand awareness, and generate a steady flow of clients.
- Conducted a market audit in Angers: competitor analysis, client needs, local positioning, and expectations.
- Developed a tailor-made marketing and communication strategy.
- Defined the central message and communication angles to stand out from competitors.
- Managed the Facebook page: creation of informative and educational content, highlighting repairs, client testimonials, etc.
- Managed Meta Ads campaigns: local targeting, audience optimization, performance monitoring, and adjustments.
- La Ressourcerie Créative de LyonCommunications OfficerCIVIC AND SOCIAL ORGANIZATIONSSeptember 2025 - Today (9 months)Lyon, France📍Objective: inform, mobilize, and unite around the values of reuse, solidarity, and social inclusion.
- Defined and implemented the communication plan in conjunction with the president and various internal committees.
- Produced visual and written content highlighting daily activities: creative workshops, shop operations, volunteer involvement, item collection and reuse.
- Managed social media (Instagram, Facebook, LinkedIn, Google Business) to enhance local visibility and encourage civic engagement.
- Updated the website and published workshops/events on HelloAsso.
- Wrote and sent a monthly newsletter to maintain community connection.
- Harmonized tone and messaging to ensure consistent, regular, and accessible communication.
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Education
- Master's Degree in Marketing, Communication & Digital StrategyECEMA2024⭢ Stratégies de communication : Apprentissage des techniques avancées pour concevoir, piloter et évaluer des campagnes de communication multicanales. ⭢ Marketing digital : Maîtrise des outils et plateformes numériques, incluant SEO, SEA, réseaux sociaux, content marketing, et marketing automation. ⭢ Stratégie de marque : Développement de l’identité, du positionnement et de la gestion de la notoriété des marques. ⭢ Études de marché et veille stratégique : Techniques d’analyse des tendances, des comportements des consommateurs et de la concurrence. ⭢ Communication événementielle : Organisation et gestion d’événements en cohérence avec les objectifs stratégiques de l’entreprise. ⭢ Publicité et création de contenus : Apprentissage des processus créatifs, du storytelling et de la production visuelle pour des supports variés. ⭢ Management de projets marketing : Gestion d’équipes et suivi des budgets, des délais et des performances des projets marketing. ⭢ RSE et communication responsable : Intégration des enjeux environnementaux, sociaux et éthiques dans les stratégies marketing. ⭢ Études de cas et projets concrets : Participation à des projets pratiques en partenariat avec des entreprises pour appliquer les connaissances théoriques.
- Bachelor's Degree in Marketing & BusinessBSB2022Le Bachelor Marketing & Business de BSB Lyon forme des profils opérationnels capables de maîtriser le marketing, la communication et le développement commercial dans un environnement en pleine évolution. La formation met l’accent sur le marketing stratégique, le marketing digital, la communication de marque, la communication commerciale et la mise en place d’actions concrètes en entreprise. À travers des projets réels, des études de cas et une immersion professionnelle, les étudiants développent une vision globale du marketing et de la communication, tout en apprenant à piloter des stratégies marketing performantes et des plans de communication efficaces.