Freelancer profile translated to English.
Back to original languageAbout Chloe
Product Designer, UX & CX Lead with 6+ years of experience, I support startups, SMEs, and large corporations in the design and management of products and services.
I help teams design clear and consistent user journeys, bridging user needs, business objectives, and project execution.
🚀 WHAT I DO
At the intersection of UX, CX, and project management, I am involved in the entire product lifecycle, from discovery to delivery:
- Product scoping and clarification of business stakes
- UX research and analysis of user needs
- User journey design (user flows, experience maps, personas)
- UX audit and optimization of existing products
- Wireframes and design of web / mobile / SaaS interfaces
- Interactive prototyping
- Design system creation
- Coordination with product, tech, and design teams until production launch
🎯 MY ADDED VALUE
- Dual expertise in UX and digital project management
- Global product vision: user, business, and execution
- Ability to structure and advance complex projects
- Impact-oriented, clarity, and delivery approach
- High standards for experience quality and product consistency
💼 EXPERIENCES
I have had the opportunity to work on digital projects for organizations such as:
Van Cleef & Arpels,
L'Oréal,
Roche,
TotalEnergies,
... As well as startups and scale-ups in their growth phase.
🤝 COLLABORATION
I work independently or integrated into product, design, or tech teams.
Available for:
- Product Design
- UX/CX Design
- UX Lead
- UX Audit
- Digital Project Management
French
Native or bilingual
English
Fluent
Can work on-site
Biarritz (up to 10km), Paris (up to 10km)
Experience
- TotalEnergies TOTSAProduct Design / CX Lead – Redesign of an internal rights & access management applicationENERGY AND UTILITIESJanuary 2025 - January 2026 (1 year)Supporting tech and business teams in the redesign of an internal application for managing rights and access to tools (software, platforms, training).Tasks performed:- Analysis of user needs and internal usage- Gathering and structuring requirements from business and tech teams- Audit and "cleanup" of the existing system (rights, access, and scattered tools)- Mapping of business applications and existing systems- Contribution to updating and structuring access databases- Collaboration with technical teams to improve rights management and internal user experience
- ROCHECX & Product Design in the Healthcare SectorPHARMACEUTICALS INDUSTRYJanuary 2024 - January 2026 (2 years)Boulogne-Billancourt, FranceLong-term mission within Roche's CX teams, on high-stakes projects: launching new treatments, designing field support tools, and improving patient information access.🚀 Product Launch Journeys:Lead UX/CX for product launches in Women's Health & Ophthalmology.Objective: better understand field challenges, identify friction points, and design support tools for patients.- Analysis of launch stakes and field expectations- Facilitation of workshops with medical and business teams- Structuring of launch journeys- Identification of friction points in product launch and treatment adoption- Design of field materials: patient booklets, adoption support tools🌐 Patient Hub:Redesign of 14 patient websites into a single platform.Participation in a digital transformation project aiming to unify 14 scattered websites into a coherent patient HUB, with significant challenges in readability, accessibility, and alignment across Therapeutic Areas.- User research and analysis of existing patient journeys- Scoping of patient and healthcare professional needs- Contribution to the experience architecture of the future HUB- UX design of key screens- Preparation and presentation of the project to global Roche teams📌 Other ProjectsContribution to various cross-functional projects (ad hoc projects) within the CX teams.
- Van Cleef & ArpelsUX DESIGNERLUXURY GOODSMay 2023 - December 2025 (2 years and 6 months)Optimization of the e-commerce experience on Web, Mobile, and WeChat.Design of UX/UI journeys and interfaces, structuring of strategic pages, improvement of navigation, and clarification of content.Coordination with e-commerce teams to strengthen the overall experience consistency and streamline user journeys.
Reviews
C
Camille
Partenaire Expérience Clients - Roche Pharma France
Several months project
-
Reviewed on 12/10/2025
Chloé supported me on various CX projects (design of customer journey maps for product launches, definition of the CX for a new website, definition of a patient CX strategy, acculturation of employees around CX, etc.) for almost 2 years.
Her support was key to the success of the projects; she has expertise that she knows how to leverage for the collective good. Communication is fluid, Chloé is proactive, dynamic, and efficient in her work. It was a real pleasure working with her!
Aurélien
ALLOHOUSTON
Reviewed on 11/17/2023
Chloé was great on the mission, she integrated very well into our workflows (interviews, workshops, iterations on wireframes and mockups). Her contribution was valuable both in terms of UX and UI realization and in the overall reflection based on understanding user needs. All this within a complex business environment. We will work together again!
Recommendations
ED
FU
+4
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Education
- UX/UI DesignerL'École Multimédia2022UX/UI Designer
- Master's degree, Specialization in MarketingKEDGE Business School2018Master's degree, Specialization in Marketing
Certifications
- FigmaDawan2022