Freelancer profile translated to English.
Back to original languageAbout Chloé
👋 Hello, I'm Chloé!
With over 6 years of experience in e-commerce and as a co-founder of the CBD brand Hempi, I have in-depth knowledge of the digital world, acquired through daily immersion.
My approach combines technical optimization and understanding of your audience, thus offering a striking presence and concrete results for your business.
SHOPIFY & WEBFLOW WEBSITE CREATION:
🚀 Creation of your Webflow or Shopify website
🚀 Setup/maintenance of your e-commerce or website
🚀 Support in getting started
🚀 SEO optimization of your website
🚀 Web design of your website
SEO & AI OPTIMIZATION:
🔧 SEO Audit
🔧 SEO Consulting
🔧 GEO (Generative Engine Optimization): enhanced visibility on ChatGPT, Perplexity, Gemini, Bing Copilot
🔧 Optimization for LLMs (Large Language Models): content structuring for AI Overviews & Search Assistants
🔧 SEO Optimization on Shopify and Webflow
🔧 Link building / Ninjalinking & custom backlink strategies
🔧 Conversion-oriented SEO strategy (Google + AI + Pinterest)
WEB CONTENT WRITING:
đź“ť SEO Writing
đź“ť Editorial Redesign
đź“ť Product Page Writing
đź“ť Newsletter Writing
đź“ť Landing Page Creation
đź“ť Proofreading and rewriting of your existing articles
đź“ť SEO Optimization and Natural Referencing
đź“ť SEO Optimized Blog Posts
TRAINING:
🧑‍🏫 SEO Training adapted to your level
🧑‍🏫 Shopify Training
🧑‍🏫 Webinar Creation and Hosting
🧑‍🏫 Individual Coaching
đź’› My values: Transparency, kindness, and availability.
With unwavering determination, active listening, and a pragmatic approach, I help you get the most out of your online presence, whether on Google... or on AI search engines.
French
Native or bilingual
English
Fluent
German
Basic
Remote only
Primarily works remotely
Experience
- NutripureSEO & Shopify Consultant: Supervising the International TeamE-COMMERCEDecember 2025 - Today (6 months)Lille, FranceI support Nutripure in their international SEO deployment (Italy & Spain) with an approach combining strategy, operational SEO, and Shopify expertise.What I do on the mission:- Definition of the international SEO strategy- Technical SEO audit of the Shopify site- Keyword research and content strategy structuringMy role is to supervise and support the international team to ensure homogeneous and high-performance execution:- Implementation of an SEO charter & processes- Team training- Quality control of articles and on-page optimizations before publication- Shopify support
- LearnyLibSEO ConsultingMEDICALJuly 2025 - Today (11 months)I assist LearnyLib in optimizing their online visibility, with a dual objective: improving natural referencing on Google and positioning the brand in AI-generated responses (Google SGE, ChatGPT, Perplexity, etc.).My mission covers:
- Strategic SEO Audit(semantic analysis, competition, prioritization of high-business-potential pages)
- Content Structuring and Optimization:redesign of key pages (homepage, offers, training), integration of best SEO practices for classic search and for AI engines (FAQ, data schema, conversational answers, optimized UX)
- GEO Adaptation (Generative Engine Optimization):implementation of specific tactics to maximize LearnyLib's citation in generative previews (Google AI Overview, Perplexity), with a focus on formatting, E-E-A-T (Expertise, Experience, Authority, Trustworthiness), editorial freshness, and structured data optimization
- Link Building and Online Reputation Strategy Deployment:search for quality backlinks and building brand presence on expert platforms
- **Performance Monitoring and AI/SEO Watch
- UluleSEO ConsultingEDUCATION AND E-LEARNINGMay 2025 - January 2026 (8 months)I assist the Ulule Formation team in creating and implementing their SEO strategy, combining strategic vision and operational execution.My interventions cover the entire SEO cycle, from initial audit to performance management:Analysis & Foundations:
- Technical audit of the site (Webflow) and prioritized recommendations
- Technical optimizations (markup, indexing, performance, errors)
- Strategic keyword research and competitive analysis (benchmark)
Optimization & Content- Semantic audit of existing pages (pillar pages)
- On-site optimization of high-potential pages
- Definition and implementation of a tailor-made editorial strategy
- Support in producing optimized content
- GEO Adaptation (Generative Engine Optimization): implementation of specific tactics to maximize Ulule Formation's citation in generative previews (Google AI Overview, Perplexity), with a focus on formatting, E-E-A-T (Expertise, Experience, Authority, Trustworthiness), editorial freshness, and structured data optimization
Authority & Link Building- Identification of backlink opportunities
- Negotiation and acquisition of quality links
Monitoring & Management- Setup of monitoring tools (Search Console, SeRanking...)
- Continuous analysis of positions, organic traffic, and actions taken
- Regular adjustments to maximize results
A strategic and operational approach, designed to strengthen site visibility, generate qualified traffic, and support business objectives.
Reviews
A
Alisson
Lovaly Beauty
Reviewed on 3/8/2023
I thank Chloé for her work; she helped me finalize the last steps on my Shopify store and provided recommendations for optimizing the launch. Beyond the tasks performed, Chloé was available, pleasant, and attentive to my needs.
Julien
Kiwizeo
Reviewed on 2/12/2023
I used Chloé's services for writing a blog post on the theme of furniture. The content she provided is of very high quality. Without hesitation, I will use Chloé again in the future.
Recommendations
KH
+9
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Education
- BTS in Tourism Sales and ProductionMaestris2013BTS Ventes et Productions Touristiques, Tourisme
- Illustration, Fine Arts and Visual ArtsRoyal Academy of Fine Arts and Decorative Arts of Tournai2011Illustration, Beaux-arts et arts plastiques
Certifications
- Google Marketing DigitalGoogle2021
- Webflow 101 CertificationWebflow2023