Freelancer profile translated to English.
Back to original languageAbout Chihab
thehiddenprojects.com
Chihab Hentati is a digital Art Director, Senior UI Designer, and Photographer based in Paris. He considers himself a conceptual/strategic design thinker. He has an approach that consists of solving problems through design and innovation, with the desire to always place the user at the center of every solution. His experience of over 13 years within several agencies and as a freelancer in Paris and abroad allows him to combine skills in conception, brand strategy, and art direction.
Meticulous and very enthusiastic, he is always ready to solve client requests.
Here is an overview of what he can bring:
• Be responsible for user-centered digital designs with a strategic vision for digital projects and platforms.
• Interact with colleagues and third parties to ensure digital solutions are conceptualized and delivered with impeccable quality.
• Be involved in projects from the upstream phases to the user interface.
• Define direction, identify and solve problems (UX issues).
• Develop interaction concepts (service, product, UI).
• Stay up-to-date with the latest developments, trends, and thinking in digital design and share his knowledge and insights with colleagues and clients.
• He is someone with a 'here to help' mindset.
• He also has a good knowledge of photography; he is used to combining it with his digital projects. He has his own studio lighting, so you can expand your client base, but he can also work directly on photo shoots.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km)
Experience
- CHANELSenior Product DesignerLUXURY GOODSApril 2023 - April 2024 (1 year)Paris, FranceWorked as a product designer, I mostly worked on an internal B to E powerfull iOs App. I was commissioned to do an audit on the actual app, design, UX and Ux strategy. I had to retake/redo the actual Figma Files and all the worflows in order to updates them with the Business Owners requests. Worked also on the new app architecture, improving and designing new workflows, simplifying all selling workflows and accelerate clients informations filling-in .
- France TélévisionsArt Director - Senior UI DesignerPRESS AND MEDIAFebruary 2020 - September 2022 (2 years and 8 months)The challenge of the new FranceTV "Design System" was to connect 8 products (FTV, France Info, Okoo, Lumni, France3 Régions, les Outre-mer, FranceTV Sport) which constitute the DNA of the public service group. How to ensure consistency without sacrificing the identity that characterizes each product.This took place in several stages:• Mapping the same components for each product through workshops to define the needs of each, but above all to define the final and cross-functional components.• When needed, mini-sprints took place to align a product's library with the current Design System; a switch is considered if necessary...• Implementation of cross-functional components, with different states, variations, and documentation...• Verification and testing with the developers of the different products, then completion of the documentation.• Deployment of the final components and their use in new design sprints...
- MyTF1 (Axance)Digital Art Director • Senior UX/UI DesignerENTERTAINMENT AND LEISUREJuly 2018 - December 2019 (1 year and 6 months)Paris, FranceAWARD for best digital platform at the Grand Prix des Médias CB News.AWARD for best application in the Entertainment Media category at the NPA Conseil App Awards.>> RequestTOTAL OVERHAUL OF THE MYTF1 INTERFACE AND OFFER.After an audit of the old interface combined with client data, here are the weaknesses that emerged:• A rapidly evolving competitive landscape: France TV, M6, Netflix, Molotov…• A known but not top-of-mind brand: low innovative character, lack of user-friendliness, lack of renewal…• A multifaceted but poorly understood MyTF1 brand: MyTF1 encompasses all TF1 group channels• A need to rethink the product's redesign towards a sustainably evolving product• An update of B2C brands: MyTF1 VOD, MyTF1 VR etc… (build a user community around their different platforms)>> MethodologyOnce the client's request was understood, namely to better know the audience for whom the new site would be designed: creation of different personas and their usage habits.Following this, joint work with the client allowed me to define a working approach initially, then refine the initial brief through co-creation workshops. The latter were necessary to highlight blocking points on the TF1 site.A ideation phase was then launched: 2 weeks to explore all the ideas and concepts that could be incorporated into the future MyTF1 site. A watchword: no limits, no restrictions.As Lead Designer on this project, I was supported by an UX Designer and a Designer to highlight the interaction concepts of the new interface and, above all, to ensure that future uses could be anticipated.
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Education
- Master’s degree in strategic management of design and creationE-art Sup Institut Paris2009
- Intensive Photography Training PN-95Les Gobelins Paris, l'école de l'image2018La formation de reconversion Photographie niveau 1 - Devenir photographe, les pratiques indispensables vous préparera à la multiplicité des métiers de la photographie avec une approche polyvalente et vous permettra de vous situer en appréhendant les bases de la photographie généraliste. Elle vous permettra d'acquérir les pratiques de la photographie professionnelle dans divers domaines tels que la prise de vue studio, le reportage et la postproduction.
Certifications
- UX PM1UXalliance2018