Freelancer profile translated to English.
Back to original languageAbout Charly
✹ SENIOR PRODUCT DESIGNER | UX & BUSINESS STRATEGY AUDIT
As a Product Designer (permanent contract), I dedicate my freelance activity to your critical challenges in short and impactful formats. My goal: to transform your product issues into growth levers without burdening your roadmap.
✹ WHY WORK WITH ME?As a daily product expert, my dual role guarantees pragmatic solutions ready for technical integration. I don't deliver theoretical reports, but concrete action plans for your teams.
✹ **INTERVENTION FORMATS (1 TO 5 DAYS):
UX/UI & CRO Audit:** Heuristic analysis of your user journeys. Identification of friction points blocking conversion and delivery of prioritized recommendations.Product Strategy & Discovery:Challenge your vision, analyze benchmarks, and align design with your KPIs (Retention, Churn, Acquisition).Flash Design Review:Critical external review of your Figma files before production to secure your development investment.
Onboarding Optimization:Analysis and redesign of your entry funnels to maximize user activation.
✹ AREAS OF EXPERTISE:Complex SaaS, Business Tools (CRM/ERP), B2B/B2C Platforms, E-commerce.
✹ **CONCRETE RESULTS:
- B2B SaaS UX Redesign:** +15% conversion through optimization of critical flows.
- Business Tool Onboarding:** -20% churn due to simplified journey.
- Design System:** 35% gain in development time for new features.
✹ METHODOLOGY:**Data-Driven UX** approach (GA4, Hotjar) combined with a strong business vision for rapidly measurable results.
Let's schedule a quick call (15-30 min) to diagnose your needs:📆 cal.eu/charly.clar/30min
🌐 Portfolio:dribbble.com/charly_clar
Quick response assured. Let's talk about your product now!
French
Native or bilingual
English
Fluent
Spanish
Basic
Remote only
Primarily works remotely
Experience
- SecurimutProduct DesignerBANKING AND INSURANCEJune 2025 - Today (1 year)Lyon, France✹ USER EXPERIENCE TRANSFORMATION & PRODUCT STRATEGYWithin a major loan insurance provider, my mission is to instill a strong product culture and structure design processes for complex platforms (Comparison tools, Extranets, Claims Management). My role is to bridge the gap between specific business requirements and a fluid user experience.✹ MY DEVELOPMENT AREAS:*Acculturation & Product Trio:Implementing close collaboration between Product, Tech, and Design to align development with a common user vision.*Discovery Scoping:Implementing user research and testing cycles to secure decision-making on high-stakes business SaaS tools and extranets.*Process Optimization:Introducing prioritization frameworks and iterative methodologies to streamline the roadmap and reduce design debt.*Scalability & Design System:Managing a coherent design ecosystem to harmonize internal tools and partner platforms (Third-party insurers, comparison sites).*Strategic Vision:Supporting management in the digital transformation of claims management tools to combine operational performance and ease of use.✹ RESULT:An overall increase in organizational maturity, enabling the delivery of more efficient insurance solutions ready to support our strategic partnerships.
- Auto-entrepreneur · FreelanceProduct Designer | UX Audit & Business StrategyDIGITAL AND ITAugust 2024 - Today (1 year and 10 months)Lyon, France✹ HIGH-PERFORMANCE STRATEGIC CONSULTING & PRODUCT DIAGNOSISIn parallel to my full-time role, I assist companies with critical issues requiring senior expertise and rapid execution. My approach is centered on ROI and operational efficiency.✹ FLASH INTERVENTION AREAS:*UX/UI & Accessibility Audits:In-depth analysis of your interfaces (SaaS, E-commerce, business tools) to identify friction points and propose high-impact immediate corrections.*Conversion Optimization (CRO):Diagnosis of sales funnels and onboarding journeys. Implementation of strategies to maximize activation and reduce churn.*Strategic & Business Consulting:Supporting founders and PMs in aligning design with financial objectives and product roadmap.Design Reviews:Audit of your Figma files before development to ensure Design System consistency and technical feasibility.*Discovery Strategy:Rapid scoping of new features through benchmarks and user data analysis (GA4, Hotjar).✹ MY PROMISE:Maximum responsiveness and no-frills deliverables, designed to be implemented immediately by your technical teams.
- Serco Point WebUX/UI Designer & Full Stack DeveloperDIGITAL AND ITMarch 2020 - June 2024 (4 years and 3 months)Lyon, France✦ DESCRIPTIONAt Serco Point Web agency, I participated in the design and **development of 15+ digital projects for various clients**: showcase websites, e-commerce sites, business dashboards, administration interfaces, and mobile applications. I was involved in the entire project cycle: functional scoping, sitemaps, wireframes, UI mockups, responsive integration, front-end development in Vue.js, back-end development in Symfony/PHP, database management, and deployment.✦ KEY MISSIONS
- Scoping client needs, writing functional specifications, and project monitoring.
- UX/UI Design: user journeys, sitemaps, wireframes, prototypes, and responsive mockups.
- Development of showcase websites, e-commerce sites, business dashboards, and administration interfaces.
- Back-end development with Symfony/PHP: business logic, APIs, authentication, role management, and databases.
- Front-end development with Vue.js: reusable components, responsive integration, dynamic states, and user interactions.
- Integration of e-commerce functionalities: product catalog, cart, checkout process, and back-office.
- Deployment, bug fixes, performance optimization, and evolutionary maintenance.
✦ Need to build a digital product from A to Z?I combine product strategy, UX/UI design, and full-stack development to quickly move from idea to a concrete, testable, and scalable MVP.
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Education
- ✹ Bachelor & Master in Design and Management of Interactive InnovationGobelins | School of Digital Arts and Visuals2019✹ Focus : Stratégie & Conception centrée utilisateur. Formation d'excellence axée sur la direction technique et la stratégie produit. Expertise approfondie en ergonomie cognitive et IHM pour concevoir des parcours complexes alliant performance business et besoins utilisateurs.
- ✹ Web Designer UX/UI Bootcamp3W Academy2020✹ Focus : Efficacité visuelle & Design d'interface. Immersion intensive dans la conception d'interfaces web et mobiles. Apprentissage des standards de l'UX/UI Design et de la création de ressources numériques optimisées pour une mise en production rapide.