Freelancer profile translated to English.

Description

Communication and image manager, I have been working in the fashion and lifestyle world for over ten years. My role has always been to build and manage global strategies, combining digital, influence, press relations, and events to give coherence and strength to the brands I support.

I have developed real expertise in brand management, storytelling, and 360° communication, with a strategic vision but also an ability to take action and unite teams and partners around ambitious projects. I have overseen the complete artistic direction of photo and video shoots, from defining the creative concept to the final delivery of content. I manage all productions, from organization and casting to managing technical and creative teams, including budget tracking, scheduling, retouching, and editing. Each campaign is designed to accurately and impactfully reflect the brand's DNA.

On the influence side, I have managed all aspects: from selecting profiles to creating co-branded collections, including gifting campaigns or long-term collaborations. I see influence as a powerful lever, capable of both nurturing brand image and supporting business growth.

I have also conceived and organized numerous events: B2B trade shows, press launches, and tailor-made experiences for influencers. Each project was designed as a strong activation moment, creating lasting connections and visibility.

What drives me: giving meaning, innovating in formats, and pushing the boundaries of communication to strengthen brand image and durably engage communities.

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

FRNCH
Communication, Image & Digital Manager
FASHION AND COSMETICS
October 2023 - August 2025 (1 year and 10 months)
Paris, France
As manager of the global communication, image, and digital development strategy for the FRNCH and JIJI Studio brands, I oversee all visibility, desirability, and performance levers, in close collaboration with the style, sales, and general management departments.

Brand strategy & 360° communication:
– Development of brand positioning & communication platforms
– Deployment of B2C & B2B communication plans (retail & wholesale)
– Management of institutional & corporate communication

Artistic direction & content production:
– Artistic direction of image campaigns (lookbooks, campaigns, e-commerce, social media)
– Shoot management (casting, artistic direction, scheduling, multi-channel distribution)

Digital marketing & e-commerce:
– Management of the FRNCH.fr website
– CRM and emailing campaign management
– Marketplace coordination

Social media & influence:
– Definition of editorial strategy & content planning
– Activation of engagement levers & organic performance management
– Influence strategy & partnerships (ambassadors, gifting, co-branded capsules)

B2B Communication:
– Creation of wholesale tools (lookbooks, professional newsletters, presentations)
– Liaison with showroom sales teams & agents

Events & Press Relations:
– Organization of B2B sales meetings for partners, agents, and distributors
– Design and management of internal events
– Coordination of press & influencer events

A strategic and creative role, where the art of communication meets operational execution, always with the goal of enhancing two brands with strong and inspiring identities.
Artistic direction Social media Communication strategy Instagram Marketing Email marketing
GIRLS IN PARIS
COLLECTION, MARKETING AND IMAGE MANAGER
November 2013 - November 2023 (10 years)
At Girls in Paris, I conceived, built, and promoted a brand full of sexiness and character. Between product creation, brand image, and community connection, each project had a single goal: to celebrate women, unfiltered.

– Development of lingerie & swimwear collections – from idea to final product
– Co-creations with Fresh, Noholita, YouMakeFashion, Sephora, Keur Paris, La Chatte de Françoise, Bobbies…
– Artistic direction & production of shoots
– B2B deployment & opening of Galeries Lafayette (Haussmann & Nantes), Citadium, BHV, Le Bon Marché corners
– Emailing: strategy, content & management
– Social Media: content creation & network animation
– Influencer partnerships: identification, activation, follow-up