Freelancer profile translated to English.

Description

Born and raised in Paris. Graduated from ESDI Créapole, I started my career in advertising agencies in Paris (Publicis, Young&Rubicam, Leo Burnett, La Chose).

I then co-founded the agency Bold & Beyond (Paris & Los Angeles) before joining CBA as Managing Director of the newly created Russian office.

With over 15 years of international experience in advertising, corporate & consumer branding, I manage large-scale design projects. Brand Design, Brand/consumer experience, design thinking and innovation for product, packaging, digital, in-store.

By combining the power of creative and strategic thinking in brand building solutions, I connect business objectives with tangible and relevant creative solutions across all brand touchpoints.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Russian
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

PepsiCo
Head of Design Europe - Food
April 2023 - July 2024 (1 year and 3 months)
+25 countries in the region
+25 people in the in-house design center
+Leads the Foods Design Business across all european markets, including billion-dollar brands (i.e. Lay’s, Quaker, Doritos, etc.) and local jewels (Duyvis, Cerezza, Chipsy...). Responsible for developing design strategy and systems across the portfolio.
+Established Design capabilities in regional markets, leading to the launch of new Design & Innovation Center in Istanbul
PepsiCo
Design Director Eastern Europe
January 2022 - May 2023 (1 year and 4 months)
Moscou, Toulouse, France
+15 countries in the region Categories: Dairy, Snacks, Beverages, Juice - for global brands (Pepsi, Lay's, Doritos) & regional jewels (Adrenaline Rush, Aqua Minerale, Agusha, Chudo, etc).
CBA Design
Managing Director CBA NVM Russia
November 2018 - February 2022 (3 years and 3 months)
Moscow, MS, Russia
Brand Design | Packaging Design | Retail Design Clients : X5 Retail Group, PepsiCo, Kellogg's, Savencia, Air France , Hachette International CBA Network contributor Publications : Packaging of the World, World Brand design, Unipack.ru