Charlène M.

Brand Manager | Copywriter | Content Writer | SEO

I specialize in everything related to positioning, defining the value proposition, building brand DNA, and the fundamentals of strategic marketing (analysis of the 3Ps: Positioning, Proposition, Persona).

I also work on formalizing the ideal client, structuring the offer, communication strategy, prioritizing actions, and defining key messages.

I love digging into the "why": uncovering the purpose of the business, understanding what deeply drives my client, and seeing the planets align.

That moment when they tell me: "That's exactly it, I couldn't phrase it myself!" is what I love most.

I always work in co-creation workshops, using collective intelligence, so that solutions emerge together and are truly embodied.

With 10 years of experience, I support communication agencies, start-ups, SMEs/VSEs, independent businesses, and companies from various sectors (food industry, IT, hospitality, etc.) in building their brand identity, their communication and marketing strategy, and developing their acquisition channels.

- SEO-optimized web writing

- Writing articles for brand blogs

- Content integration and formatting

- Rewriting and harmonizing texts

- Interview transcription

- Press release and press kit writing

- Creating impactful newsletters

- Product descriptions for e-commerce sites

My chameleon pen adapts to your needs: lively, sharp, and colorful, it excels in light and cheerful universes. I cover various topics such as decoration, well-being, food, hospitality, health, and many more.